scientifically creative

We rely on both sides of our brains to function. The left is all about logic, using facts and problem-solving to act in the most efficient and effective way possible. And the right is the go-to side for creativity, where imagination and innovation thrive. That leaves us wondering, “Why should advertising be any different?”

That’s why we use data and insights to inform every step of our process. While other agencies believe in a creative- or media-first approach, we believe that creative and media cannot successfully exist without an equal balance of each other. Breaking down these silos is what allows us to build branded content and campaigns that work hardest for you.

Black and White image of Helen Lansdowne Resor
lansdowne resor
Our Right Brain
Advertising’s original #squadgoals leader
Sepia image of Gertrude Cox
Our Left Brain
The “first lady of statistics”
Headshot of Becca Post in an olive turtle neck on a dark gray background

Becca Post

Founder & CEO

Our fearless right brain in charge, Becca is responsible for our overall company mission, strategy, and growth. Now a seasoned social media veteran, she began her foray into the advertising space when she joined Brand Networks.

There, she was the first designer on the front lines of the infancy of the social scene. The small five-person team quickly became a 250-person, global company changing the game for some of the world’s largest brands.

Becca went on to build the Creative and Content Services Teams at Brand Networks. The latter seeing double digit growth year-over-year. Now she’s done the same at H&G. In the past year, she’s doubled the number of employees. And doubled its revenue.

Fun facts, Becca grew up on a small family farm where she developed a passion for sustainable food practices. She's also a foster dog mom. Multiple dogs in need for both The National Great Pyrenees Rescue and Rescue Pit have been welcomed into Becca's home.


Co-founder & Chief of Strategy

The peanut butter to Becca’s jelly, our lead left brain Leire, leads the integration of our client services, media, and analytics teams to produce cutting-edge content focused on results.

She manages our day-to-day delivery to ensure Helen & Gertrude's mission and vision are reflected across all of our partners, while being completely open about how your brand’s ads are performing.

Leire is also in charge of Business Development and empowering clients with a wealth of offerings. Whether through partnerships, social listening, or the latest ad opportunities, her main objective is to provide tangible results that strategically make sense for your business goals.

Prior to H&G, she began her career at Xerox within Sales Enablement and Marketing. Subsequently, she moved to Brand Networks, where she took on several roles within the Data Analytics, Content Strategy, and Client Delivery groups.

Fun facts, Leire grew up in Mexico, went to college in Montreal, and now resides with us in the U.S. She’s bilingual and well-traveled.

Headshot of Leire Bascaran in a light pink shirt on a dark gray background
Headshot of Mike Garsin in a light blue button up on a dark gray background

Mike Garsin


Mike has spent the last two decades helping to grow internet and technology companies. What really gets him going is identifying, designing, and implementing innovative solutions through technology and creative for the ultimate goal of advancing marketing effectiveness.

Mike was formerly the Co-founder and CTO of Brand Networks. There, he focused on growth through new product development, engineering services, and technology partnerships.

Brand Networks was responsible for delivering social advertising and content for half of the Fortune 100 and 17 of Ad Age’s 25 Most Advertised Brands. Since its inception, he grew the company to $45M+ in revenue and employed 250 full-time employees across 10 offices. Mike sold a minority stake to AEA Investors in 2013 at a $170M enterprise value.

Abbey Leonardi
Media Strategist
Allison Kunz
Junior Visual Designer
Amy Moore
Creative Services Lead, Production
Ashley Mason
Senior Communication Strategist
Becca Bellush
Director, Client Services
Chelsea Crist
Senior Media Strategist
Deb Bawe
Erin Hunt
Strategic Account Manager
Hannah Nelson
Marketing Coordinator
Howie Reitz
Financial Controller
Jake DiLucia
Jill Duff
Creative Services Lead, Copy
Kirsten VandenBout
Director, Creative Services
Kristen Jones
Strategic Account Director
MacKenzi Martin
Art Director
Margo Tsallagova
Senior Photographer
Megan Barrette
Michael Tucci
Senior Visual Designer
Roemer Johansson
Ryan Sperry
Director, Media & Insights
Sammy Boyd
Media Coordinator
Shaemus Spencer
Senior Motion Graphics Designer
Tegan Jenner
Senior Data Analyst
Tom Kemper
Senior Visual Designer
working at h&g

Right brain, meet left. See what working with the other side is all about.

A group photo of Helen & Gertrude employees

Marcom Awards

Platinum & Gold

Social Ad Campaign category

Strategic Communications : Promotion/Marketing Materials

Strategic Communications : Branding Refresh

Digital Media : Social Branding Campaign

Davey Awards

Gold & Silver

Social Media for Online Advertising and Marketing

Food & Beverage for Social

Health & Healthcare Services Websites

Copywriting for Social

Best Brand Social Page

Graphic Design USA

Health + Wellness Graphic Design Award

Advertising and Ad Campaigns

Ad Age Small Agency Awards


Small Agency of the Year, Culture

Hermes Creative Awards

Platinum & Gold Awards

Social Ad Campaign

Medical/Healthcare Website

The Drum

Social Buzz Awards

Best Fast-Moving Consumer Goods

Social Media Strategy/Campaign Finalist

International Athena Leadership Awards

Organizational Finalist

Healthcare Marketing Impact Awards


Social Media: Campaign of the Year

Effie Awards


Shopper Marketing: New Product/Service Introduction

Healthcare Ad Awards


Health/Medical Services

Aster Awards

Gold & Silver Awards

Best Social Media Campaign

MUSE Creative Awards

Silver & Rose Gold Awards

Social Media Campaign

Product or Service Branding


Leadership Awards

Best Site Design

Best Digital Marketing Campaign

Best Social Networking Award Winner

Summit International

Marketing Effectiveness Awards, Emerging Media Awards & Creative Award

Silver Health/Medicine Marketing Award Winner

Platinum Social Media Marketing Award Winner

Best Social Media Campaign Award Winner

Best Social Media Campaign Innovator Award Winner

Social Media Leadership Award

Pinnacle Awards

AMA Rochester

Social Media Initiative Winner