Hardware, software, and manufacturing brands operate at the speed of light in this rapidly evolving tech landscape. It's crucial to adopt innovative integrated marketing strategies that help your business stay ahead while captivating your audience. Whether you're aiming to nurture a pipeline of leads, attract new users, or cultivate future technicians, our recommendation is to pay close attention to ROI. We have a team of experts who are well-versed in leveraging cutting-edge research tools to uncover the core motivations behind people's interest in your industry. Armed with these invaluable insights, we craft tailor-made multichannel marketing campaigns that cater to your audience's specific preferences, making your brand irresistible to prospects.
Unique challenges and opportunities arise for tech companies in the go-to-market (GTM) stage. We use in-depth research tools to design and plan the best experience for all your different audiences—whether they’re prospective customers, distributors, investors, or potential employees.. Using these insights as the foundation enables us to develop a dynamic digital marketing stategy that includes content creation, search engine optimization (SEO), social media marketing, website development, and paid advertising campaigns.
Pushing a new technology product into the world can be accompanied by uncertainty, but it doesn’t have to be. We conduct thorough brand research and development to identify the areas where your brand fits in, allowing us to devise a clear strategy for successful execution. Our cross-functional media strategy team can help identity appropriate key performance indicators (KPIs) to measure your results against and devise a plan for continuously refining and optimizing your marketing approach, ensuring maximum impact and success.
Building a strong brand is crucial for long-term success. We help you scale your corporate identity by providing intentional brand-building services. Our brand guidelines provide a blueprint for future marketing efforts and create a consistent and recognizable brand presence. We ensure that every aspect of your brand, from visual elements to messaging, reflects a cohesive and purposeful identity. Additionally, our custom website design and thoughtful execution break complex businesses into simplified user-friendly online experiences.
It's essential to communicate the value and functionality of your products quickly and effectively. Our expertise in creating 3D renders, explainer videos, and animations allows us to showcase your technology in a visually engaging manner. Whether you’re starting from scratch or have an existing design you’re building off of, we can help illustrate complex processes and highlight the benefits of your product with our eye-catching multimedia solutions that will captivate your audience. We can even help you build marketing assets with custom photography and live-action video production so that your brand can have the greatest impact across every touchpoint
View the powerful impact our project with Hologic® Genius® 3D Mammography™ had on raising awareness of the disparities Black women face for mammography screening.
The competition is on! Watch which AI tools will win our love, which ones we’re dumping (for now), and why.
Helen + Gertrude was awarded Gold in the Anthem Awards for our work with Hologic® Genius® 3D Mammography™.