You’ll find that data is core to all of our services at Helen + Gertrude. But, we know that it is also just one part of the human experience. At Helen + Gertrude, we take a human-centered design approach to all of our offerings, from the way we conduct research to how we show up on set. We use our head and our heart to make your digital marketing have statistical and emotional significance. By connecting the right brain and left brain, you'll connect better with your audience.
TL;DR We make work that works. We make work that means something.
Analytics is more than just pulling data. It’s about identifying key insights that inform paid, organic, and overall brand strategy. It’s about capitalizing on opportunities for testing and building measurement plans that actually show how marketing efforts are impacting your business. All in a digestible format for all stakeholders, from the most hands-on brand managers to time-crunched CMOs.
We’ll set you up with the knowledge needed to be successful, regardless if you’re starting with the basics or you’d like to enhance your current strategy. Paired with our Insights + Research Services, we uncover your uncommon denominator, the motivators of your audience and provide in-depth analysis that'll help drive your overall strategy and brand direction.
Our process relies on a deep understanding and analysis of your brand image, tone, and marketing objectives, thus allowing us to create and curate content for specific audiences and/or contexts in almost any type of digital medium you can think of.
Present powerful storytelling and resources through a unique design that is meant to strengthen your CRM strategy across your various stakeholders. Our team of UX and UI experts are equipped with a plethora of technologies to bring your content to the main stage while delivering strong consumer insights.
Not only do we provide an always-on feel and unique brand voice for consumers, but we’re able to uncover strategic insights. We then apply those to the content planning process to develop even more effective content.
Consumers reach out on social media more than any other method to air concerns, ask questions, and seek answers.
Our in-house buying team combined with industry-leading tools ensures total control and transparency in every step of the media planning & buying process.
Ad technology has evolved to a level that surpasses the human ability to deliver high-performing campaigns. When paired with strategists that truly know the digital media landscape, campaigns can perform above and beyond benchmarks—and expectations.