Helen & Gertrude has partnered with The Rochester Artist Collaborative by funding an annual Artist scholarship. We’re proud to support an Artist with the resources necessary to flourish and make a name as an independent Artist, while creating work that inspires the community.
Helen & Getrude was named both a finalist and the audience honor for our Cynosure Potenza project in the Media Buying Large category. We’re so excited to have been picked by both the Real Time Academy judges AND win the popular vote!
Our Senior Motion Graphics Designer explores developing a work-life balance and the value of creative pursuits completely unrelated to your job.
Struggling to effectively reach specialized medical professionals online? Get insights on the digital platforms they use the most and how to create content they care about.
Brands and consumers alike have become skeptical of the value of influencer marketing. But, home interior Instagram content creators seem to have it all figured out while staying true to themselves.
Healthcare marketing is making the shift towards digital. Is your brand prepared to launch a successful campaign? Read more on how to be proactive in reaching HCPs in a virtual world.
Co-founder & Chief of Strategy Leire Bascaran shared her career journey and path that led to H&G as we know it now on SMArketing, a podcast at her alma mater; the Simon School of Business. Listen here.
2021 will be a big year for data privacy, including changes from both the ad industry and lawmakers across the country. We’re here to guide you through it.
Many consumers are unfollowing brands on social media because they feel their content is inauthentic. Nobody cares about #FOMO anymore—you know, since we’re kinda all missing out on something. Consumers want content that’s real, raw, inclusive, and socially responsible.
We’re happy to share our win of FOUR MarCom Awards this year for Cynosure, Ban Antiperspirant Roll-On Deodorant, LUMIFY™️ redness reliever eye drops, and Rochester JCC across multiple categories.
Proud to bring home a win in multiple categories for the team through our work with 2 for 7 Restaurant Group’s Black & Blue, RefleXion, Ban Antiperspirant Roll-On Deodorant, Hologic Genius™ 3D Mammography™, and LUMIFY™️ redness reliever eye drops in the 2020 Davey Awards.