Chief of Strategy & Co-Founder Leire Bascaran shares her perspective of her professional pursuit, including her background and self-experienced tips to dealing with the emotional turbulence that accompanies being an entrepreneur.
Victoria’s Secret is swapping out their signature angels for trailblazing brand ambassadors in an attempt to rebrand themselves as more inclusive. Read on as industry experts, including our own Becca Post, share both personal thoughts and professional insights on the topic.
We’re excited to share that we were named a 2021 Killer Content Award winner in the Multi-Touch Campaign category with our LightForce Orthodontics project. Cheers all around!
Helen & Gertrude has partnered with The Rochester Artist Collaborative by funding an annual Artist scholarship. We’re proud to support an Artist with the resources necessary to flourish and make a name as an independent Artist, while creating work that inspires the community.
Helen & Getrude was named both a finalist and the audience honor for our Cynosure Potenza project in the Media Buying Large category. We’re so excited to have been picked by both the Real Time Academy judges AND win the popular vote!
Our Senior Motion Graphics Designer explores developing a work-life balance and the value of creative pursuits completely unrelated to your job.
Struggling to effectively reach specialized medical professionals online? Get insights on the digital platforms they use the most and how to create content they care about.
Brands and consumers alike have become skeptical of the value of influencer marketing. But, home interior Instagram content creators seem to have it all figured out while staying true to themselves.
Healthcare marketing is making the shift towards digital. Is your brand prepared to launch a successful campaign? Read more on how to be proactive in reaching HCPs in a virtual world.
Co-founder & Chief of Strategy Leire Bascaran shared her career journey and path that led to H&G as we know it now on SMArketing, a podcast at her alma mater; the Simon School of Business. Listen here.
2021 will be a big year for data privacy, including changes from both the ad industry and lawmakers across the country. We’re here to guide you through it.
Many consumers are unfollowing brands on social media because they feel their content is inauthentic. Nobody cares about #FOMO anymore—you know, since we’re kinda all missing out on something. Consumers want content that’s real, raw, inclusive, and socially responsible.