View the powerful impact our project with Hologic® Genius® 3D Mammography™ had on raising awareness of the disparities Black women face for mammography screening
Understanding the importance of a good brand soul story is sure to lift your spirits... read on!
Connecting with the changing consumer requires more than just reaching them. Read the latest insights on the values and needs driving the beauty industry here.
The benefits of human-centered design stretch far beyond the end user. Read on as CEO & Co-founder Becca Post shares how her background as an interaction designer has impacted Helen & Gertrude.
Dive into the changes that influence how audiences are interacting with brands and gain insight into how to make them feel seen and understood
How do past experiences, trust in partnerships, Mt. Kilimanjaro & Taylor Swift all fit into the same podcast? Listen now on Rochester Business Connection’s recent episode
We’re honored to be named finalists for the both Shorty Awards AND the Digiday Content Marketing Awards with our Hologic 3D mammography project
Sonic Branding refers to the specific noises associated with a brand. Hear us out on why it is so important!
Tackling a brand’s diversity and inclusion problems is a lot like renovating an older home. There may be a lot of issues to address, but it’s a worthy investment.
We’re so proud to be recognized for our Power of Sure campaign, which addressed the disparities Black women face in healthcare and drove thousands to find a mammogram near them.
Read as our sustainability committee shares some tips, ideas, and events for how to honor and celebrate our planet—today and every day of the year.