Skincare & Beauty

SETTING THE BENCHMARK

Whether you’re new to market or you’ve been around for awhile, how do you keep up and set yourself apart in this constantly evolving industry? Let us help you show your consumers that the beauty of your brand radiates from inside out. It’s time to get real about what your brand stands for.

messagING makes you authentic

Through Nielsen studies, social media has been proven to result in superior ROI when it comes to reaching Gen Z and Millennial consumers. Today’s consumer is looking for authenticity, so whether it's your brand’s unique ingredients or cruelty-free testing, let’s make sure the right consumers are seeing creative that stands out in the feed. Thumb-stopping, KPI-crushing content is the benchmark we set for every post.

Skincare

Whether simplifying or establishing a routine, this industry presents a wealth of opportunities. We’ll find the sweet spot for your brand with the right mix of brand messaging, paid partnerships, and organic product advocates, which can then be complemented with paid media to communicate your key benefits across your most valued audiences.

Beauty

The beauty industry is an $18B industry¹, so how do you get your piece of the pie? With beautiful and smart content. Beyond content development, there are key tactics such as community management that can help gain insights into product development, customer feedback, and the latest trends.

Influencers are an excellent addition to fuel positive consumer sentiment. Whether micro or macro, we'll find the right combination for your product and your dollars. Pro tip: Sentiment can be just as high for a single macro influencer as a combo of micro influencers.

¹source: eMarketer


PERSONAL CARE

A strategy strong enough to translate to your bottom line is where we ultimately start and end. We specialize anywhere from psychographic to multi-cultural targeting that helps your product stand out. An optimized media strategy paired with a unique tone and voice helped this project make its way to the top of our shelf.