Food + Grocery

Grocery Advertising: It’s All About The Senses

Pop. Crinkle. Crunch. We provide moments of inspiration to get your target market to that first bite (or sip). And we know it’s no easy feat to take a new product off the shelf and put it in your shopping cart. That’s why we’re confident our food branding expertise will ensure a compelling story that makes consumers fall in love with them.

A Craving For Social Intelligence

From recipes to events, sweepstakes to influencers, email campaigns to text alerts, and everything in between, rest assured, we're measuring its worth. We use social listening tools to plan your strategy for new product launches and to find out what's trending. Using dynamic targeting and creative, you will be confident that your brand is joining the right conversations online.

Convenience Shopping Meets Convenient Campaigns

Successful digital strategies move your products from store shelves to consumer pantries. Meet customers wherever they are in their purchase intent and encourage them to take the next step; whether through sharing excitement about an upcoming holiday, new product launch, or a text message reminding them to grab their must-have cookies for date night. That’s what we call being at the right place at the right time.

A stack of blueberry muffins sitting next to a Wegmans iced coffee.
A slice of "Wegmans Parm Cheddar Cheese." sitting on top of a "Rave Apple Slice." The cheese is described as "sweet and creamy." The apple is described as "sweet and juicy"
Bowls of vanilla ice cream topped with fresh strawberries and blueberries with silver spoons. They are sitting a top blue and red cloth napkins.

Engaging Consumers to Enhance Your Brand’s Flavor

Make your brand stand out through a drool-worthy experience that triggers the senses. Whether through movement, composition, sound, or thoughtful food packaging design, we communicate the ingredients and attributes of your product in ways that work as hard to stand out on screens as they do on the shelf. The bonus of your online presence? Consumers have access to further communicate with your brand, ensuring questions are answered, and comments are addressed via thoughtful community management.

"I've literally never needed anything more. This cheese sounds incredible." text over blue textured background beside bleu cheese with caption reading "dare to try something new? Enjoy a mild aftertaste that has converted skeptics to become Fromager d'Affinois Blue triple cream super fans."

Catering Media + Messaging to Reach Consumers

Short-form videos provide quick, easily-digestible content for everyone at the table. Catering your campaign strategy and placement ensures your video messaging is placed in front of its intended audience. Aligning all the pieces is our bread and butter, proving our expertise with real-time results that deserve to be shared (and are readily available with our easy-to-navigate analytics dashboards.)

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