Food + Grocery

Grocery Advertising: It’s All About The Senses

Pop. Crinkle. Crunch. We provide moments of inspiration to get your target market to that first bite (or sip). And we know it’s no easy feat to take a new product off the shelf and put it in your shopping cart. That’s why we’re confident our food branding expertise will ensure a compelling story that makes consumers fall in love with them.

Two images: Peaches with scoops of vanilla ice cream, on the right. On the left, peach and arugula salad in a white bowl with a light blue napkin.

A Craving For Social Intelligence

From recipes to events, sweepstakes to influencers, email campaigns to text alerts, and everything in between, rest assured, we're measuring its worth. We use social listening tools to plan your strategy for new product launches and to find out what's trending. Using dynamic targeting and creative, you will be confident that your brand is joining the right conversations online.

Convenience Shopping Meets Convenient Campaigns

Successful digital strategies move your products from store shelves to consumer pantries. Meet customers wherever they are in their purchase intent and encourage them to take the next step; whether through sharing excitement about an upcoming holiday, new product launch, or a text message reminding them to grab their must-have cookies for date night. That’s what we call being at the right place at the right time.

A slice of "Wegmans Parm Cheddar Cheese." sitting on top of a "Rave Apple Slice." The cheese is described as "sweet and creamy." The apple is described as "sweet and juicy"
A stack of blueberry muffins sitting next to a Wegmans iced coffee.

The Inside Scoop on Thumb-Stopping Content

Make your brand stand out through a drool-worthy experience that triggers the senses. Whether through movement, composition, sound, or thoughtful food packaging design, we communicate the ingredients and attributes of your product in ways that work as hard to stand out online as they do on the shelf. We then pair this stimulating creative with a strategic combination of reach and frequency to ensure digital purchase or in-store recall.

A collection of three images. First, a tub of ice cream in the background with a coconut shell half in the foreground filled with scoops of melting ice cream. There is an illustrated green dinosaur licking the ice cream. Second, is a chocolate chip cookie ice cream sandwich with a bite out of it. There is illustrated drips coming off the pink ice cream. Third, is a girl licking a chocolate covered ice cream pop with brightly colored illustrated drips down her hand.

Catering Media + Messaging to Reach Consumers

Short-form videos provide quick, easily-digestible content for everyone at the table. Catering your campaign strategy and placement ensures your video messaging is placed in front of its intended audience. Aligning all the pieces is our bread and butter, proving our expertise with real-time results that deserve to be shared (and are readily available with our easy-to-navigate analytics dashboards.)

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