Today, it’s increasingly common to find new sales leads online. It dramatically cuts down on travel costs, is physically safer, and gives access to a more diverse group of potential customers. And the biggest benefit: You can more accurately measure your return on ad spend (ROAS). Whether through LinkedIn, Doximity, or another popular platform, utilize the ability to meet medical professionals where they are spending their time online and understand the content that will grab their attention.
Product launches. Driving awareness and leads. We know how to use data to augment your message and find key professionals in the right networks in order to maximize the ROI of your campaign. We also know how to analyze the results, so your sales team can develop their own informed proposals that'll help close the deal. And when it comes to trade shows, let’s get every ounce of coverage out of it, build hype, and extend your reach beyond that physical date and location.
From breasts and sexual intimacy, to STDs and teen dating violence, talking about women’s health is becoming a more comfortable subject. We’re all about communicating your message in a personal way that invites women into the conversation and empowers them to take action.
For example, a campaign of ours during Breast Cancer Awareness Month resulted in a 79% increase in conversion rate year-over-year, thanks to relevant messaging that drove our female audience participation.
Pushing a new medical product into the world can be accompanied with uncertainty, but it doesn’t have to be. Brand research and development is crucial to understand the areas your brand fits in, which allows for a clear strategy to be planned and executed. Measure your results against your specific KPIs and adjust your strategy as needed to be successful.
Earning consumers' trust and admiration also plays a role in market demand. Once there is enough market presence for your product, it's time to educate consumers about how you promote their well-being. Understanding what patients have in common will help you modify messaging and content to suit a prospective patient's needs and determine potential mediums and audience targeting for your outreach. Allow consumers to become advocates of their own health and seek your specific products to meet their needs.