Data.
Informed.
Creative.

The convergence of imagination and rationality.

Watch Video

At Helen & Gertrude, we believe in beautiful work, but more importantly in effective work. Creative for creative’s sake is, after all, a waste of your media spend.

Part creative agency. Part media agency. 100% backed by data.

what we made
1
2
3

Reach Beyond the Event

Using the right mix of organic tactics such as giphys, influencers, and Spotify playlists; combined with strategic media placements; we shook things up with Cupcake at Coachella.

All Projects
Two people walking on Coachella grounds next to a large orange tower.Collage of Cupcake Vineyards bottle with "Prosecco Crew" written across it.A simple graph demonstrating the reach beyond the Coachella event.

Dropping into Market

You won't believe your eyes! Within its first year of launch, LUMIFY® became the #1 product in the redness reliever eye drop category. We achieved this with an award-winning campaign targeted at beauty mavens—and without breaking the rules of the highly-regulated OTC market.

All Projects
Close up of a girl in a purple wig with purple starry makeup on holding a bottle of Lumify Eye Redness Relief dropsPacking of Lumify Redness relief eye drops on a purple backgroundA simple illustrated graph showing a spike to #1

From Awareness to Conversion

In the first month of SculpSure body contouring's new brand launch, we were able to increase the number of consumers signing up for a consultation by 83%, while decreasing the cost-per-consultation by 50%.

All Projects
A back view of a woman receiving a SculpSure body contouring treatmentA back view of a woman slightly lifting her cream sweater showing her waist. Captioned "Handle this, love handles"An illustrated graph demonstrating cost decreasing and leads increasing
what we offer

Brand Development

Informed by data, we construct intelligent brand strategies and stories that are insightful, ever-evolving, and one step ahead of your competitors.

Content Services

We call it creative that is as imaginative as it is rational. We provide full-service capabilities—with a common goal of trackable, measurable results.

Media Planning & Buying

Connecting insights to creative, we deliver strategic plans against KPIs in the most efficient and effective manner.

Insights & Research

Identify actionable insights to inform paid, organic, and overall strategy—all in a digestible format.

Community Management

Build loyalty through stellar customer service and give the people what they want by letting moderation inform your content strategy.

Web & UX Design

Bring your content to the main stage while delivering strong consumer insights

TRUSTED BY

Certified Women-owned

"Certified WBENC Women's Business Enterprise" Logo"New York State Certified WBE Women Business Enterprise" Logo"SBA WOSB Woman Owned Small Business" Logo
what's new