Scientifically creative. Purposefully human.

Partnering with you to build human-centered brands.

At Helen & Gertrude, we believe in beautiful work, but more importantly in effective work. Creative for creative’s sake is, after all, a waste of your media spend.

Part creative agency. Part media agency. 100% backed by data.

What We Made

Social Good Made Great

We partnered with Hologic to address the disparities Black women face for mammography screening and saw 6.4 million impressions from our Power of Sure campaign. The Genius™ 3D MAMMOGRAPHY™ site had almost 20k new visits within 2 months, with 1 in 5 visitors going to the facility finder to seek care.

All Projects

Dropping Into Market

You won't believe your eyes! Within its first year of launch, LUMIFY® became the #1 product in the redness reliever eye drop category. We achieved this with an award-winning campaign targeted at beauty mavens—and without breaking the rules of the highly-regulated OTC market.

All Projects

Close up of a girl in a purple wig with purple starry makeup on holding a bottle of Lumify Eye Redness Relief drops

Packing of Lumify Redness relief eye drops on a purple background

A simple illustrated graph showing a spike to #1

Buzz-worthy Brand Launches

Our partnership with Prestige Beverage Group gave wine enthusiasts, newbies, and Real Housewives fans alike excitement as Rinna Wines launched. Instagram saw almost 12K followers with over 100K impressions in two months, all before the official national launch

All Projects

What We Offer

Brand Development

Informed by data, we construct intelligent brand strategies and stories that are insightful, ever-evolving, and one step ahead of your competitors.

Content Services

We call it creative that is as imaginative as it is rational. We provide full-service capabilities—with a common goal of trackable, measurable results.