At Helen & Gertrude, we believe in beautiful work, but more importantly in effective work. Creative for creative’s sake is, after all, a waste of your media spend.

Part creative agency. Part media agency. 100% backed by data.

what we made

Reach Beyond the Event

Using the right mix of organic tactics such as giphys, influencers, and Spotify playlists; combined with strategic media placements; we shook things up with Cupcake at Coachella.

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Dropping into Market

You won't believe your eyes! Within its first year of launch, LUMIFY® became the #1 product in the redness reliever eye drop category. We achieved this with an award-winning campaign targeted at beauty mavens—and without breaking the rules of the highly-regulated OTC market.

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From Awareness to Conversion

In the first month of SculpSure body contouring's new brand launch, we were able to increase the number of consumers signing up for a consultation by 83%, while decreasing the cost-per-consultation by 50%.

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what we offer

Brand Research & Development

Informed by data, we construct intelligent brand strategies and stories that are insightful, ever-evolving, and one step ahead of your competitors.

Creative Services

We call it creative that is as imaginative as it is rational. We provide full-service capabilities—with a common goal of trackable, measurable results.

Media Planning & Buying

Connecting insights to creative, we deliver strategic plans against KPIs in the most efficient and effective manner.

Analytics & Insights

Identify actionable insights to inform paid, organic, and overall strategy—all in a digestible format.

Conversion Based Solutions

Quantify ROI of your branded and influencer content by tracking consumers from view to action.

Community Management

Build loyalty through stellar customer service and give the people what they want by letting moderation inform your content strategy.

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what's new

Gen Z & The Wine Industry: The New Generation is all Grown Up

Sip happens with Gen Z at legal drinking age. They’re shifting and shaping industry trends. Keep up and avoid making pour decisions—aka waiting for another five years to connect with the next generation.

Digiday: Make Open-Office Spaces Work with Private Phone Booths

While the open-office concept can be controversial, we thrive on the collaborative environment while still accommodating different working styles by providing phone booths to step into.

How to Successfully Use Emojis in B2B Marketing

Teaser: Don’t let a buttoned-up persona get in the way of relating to your audience. Discover the best practices for boosting your brand’s engagement on social with the help of emojis.

Gen Z & The Wine Industry: The New Generation is all Grown Up

Digiday: Make Open-Office Spaces Work with Private Phone Booths

While the open-office concept can be controversial, we thrive on the collaborative environment while still accommodating different working styles by providing phone booths to step into.

How to Successfully Use Emojis in B2B Marketing

Teaser: Don’t let a buttoned-up persona get in the way of relating to your audience. Discover the best practices for boosting your brand’s engagement on social with the help of emojis.

Are You Actually Prepared to Market Cannabis?

While talk of cannabis is on the rise, best practices and legality restrictions are still hard to navigate. Read on for what you can do during this in-between time to prepare.

Adobe 99U: Creative is Future Proof

The Abobe 99u conference this year spotlighted hot topics like AI and the value of uniqueness. Wondering about the future of the creative industry and the role that empathy plays? Read on.

Building the Millennial Career

Director of Media & Insights, Ryan Sperry, presented at the Capital Region Chapter Association for Talent Development’s 2019 Summit on this very topic. Read what he had to say.

An Effie Award?! You bet.

We are SO honored to partner with LUMIFY® to help earn the #1 spot in the redness reliever eye drops category.

Healthcare Ad Award

Outstanding work. Creative inspiration. We were awarded bronze for our SculpSure Social Media Content in the Health/Medical Services category.

MUSE Creative Awards

Our work for LUMIFY® redness reliever drops has won some hardware at the International MUSE Creative Awards.

Join us at NYK 2019

Co-founder Leire Bascaran and Director of Media & Insights Ryan Sperry talk about their experience in data-driven marketing.

Four-Time Summit International Award Winner

Between our Change This Stat and Breast Cancer Awareness Month campaigns for Hologic, we've added two Marketing Effectiveness awards and two Emerging Media awards to our stash.

The Queen of Social Media Marketing

CEO Becca Post was featured in Roc Girl Gang; talking about all things data, creative, social, and the overall #hustle.

Helen & Gertrude Co-Founder Puts Creativity to Work

At 30 years old, Becca Post founded an ad agency. At 31, she saw the company more than double in size over the course of one year.

4 Chances to Expand Your Event’s Reach

You’ve found an event that’s in perfect alignment with your brand message and audience. It might be as big as Coachella and the U.S. Open, or as small as a local summer concert series or food tasting event. Either way, you’re wondering, “What’s next?”