At Helen & Gertrude, we believe in beautiful work, but more importantly in effective work. Creative for creative’s sake is, after all, a waste of your media spend.

Part creative agency. Part media agency. 100% backed by data.

what we made

Reach Beyond the Event

Using the right mix of organic tactics such as giphys, influencers, and Spotify playlists; combined with strategic media placements; we shook things up with Cupcake at Coachella.

All Projects

Two people walking on Coachella grounds next to a large orange tower.

Collage of Cupcake Vineyards bottle with "Prosecco Crew" written across it.

A simple graph demonstrating the reach beyond the Coachella event.

Dropping into Market

You won't believe your eyes! Within its first year of launch, LUMIFY® became the #1 product in the redness reliever eye drop category. We achieved this with an award-winning campaign targeted at beauty mavens—and without breaking the rules of the highly-regulated OTC market.

All Projects

Close up of a girl in a purple wig with purple starry makeup on holding a bottle of Lumify Eye Redness Relief drops

Packing of Lumify Redness relief eye drops on a purple background

A simple illustrated graph showing a spike to #1

From Awareness to Conversion

In the first month of SculpSure body contouring's new brand launch, we were able to increase the number of consumers signing up for a consultation by 83%, while decreasing the cost-per-consultation by 50%.

All Projects

A back view of a woman receiving a SculpSure body contouring treatment

A back view of a woman slightly lifting her cream sweater showing her waist. Captioned "Handle this, love handles"

An illustrated graph demonstrating cost decreasing and leads increasing

what we offer

Brand Research & Development

Informed by data, we construct intelligent brand strategies and stories that are insightful, ever-evolving, and one step ahead of your competitors.

Content Services

We call it creative that is as imaginative as it is rational. We provide full-service capabilities—with a common goal of trackable, measurable results.

Media Planning & Buying

Connecting insights to creative, we deliver strategic plans against KPIs in the most efficient and effective manner.

Insights & Research

Identify actionable insights to inform paid, organic, and overall strategy—all in a digestible format.

Community Management

Build loyalty through stellar customer service and give the people what they want by letting moderation inform your content strategy.

Certified Women-owned

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what's new

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It's A Big Year for Data Privacy—Here's What Marketers Need to Know

2021 will be a big year for data privacy, including changes from both the ad industry and lawmakers across the country. We’re here to guide you through it.

How Home Interior Influencers Got it Right (a 1000 word fangirling of Shavonda Gardner)

Brands and consumers alike have become skeptical of the value of influencer marketing. But, home interior Instagram content creators seem to have it all figured out while staying true to themselves.

Our Digital Agency’s Top 7 Tips For Creating A Successful Healthcare Marketing Campaign

Healthcare marketing is making the shift towards digital. Is your brand prepared to launch a successful campaign? Read more on how to be proactive in reaching HCPs in a virtual world.

It's A Big Year for Data Privacy—Here's What Marketers Need to Know

2021 will be a big year for data privacy, including changes from both the ad industry and lawmakers across the country. We’re here to guide you through it.

Lessons I Learned From Purging My Insta Feed

Many consumers are unfollowing brands on social media because they feel their content is inauthentic. Nobody cares about #FOMO anymore—you know, since we’re kinda all missing out on something. Consumers want content that’s real, raw, inclusive, and socially responsible.