Data.
Informed.
Creative.

The convergence of imagination and rationality.

At Helen & Gertrude, we believe in beautiful work, but more importantly in effective work. Creative for creative’s sake is, after all, a waste of your media spend.

Part creative agency. Part media agency. 100% backed by data.

what we made

Social Good Made Great

We partnered with Hologic to address the disparities Black women face for mammography screening and saw 6.4 million impressions from our Power of Sure campaign. The Genius™ 3D MAMMOGRAPHY™ site had almost 20k new visits within 2 months, with 1 in 5 visitors going to the facility finder to seek care.

All Projects

Dropping into Market

You won't believe your eyes! Within its first year of launch, LUMIFY® became the #1 product in the redness reliever eye drop category. We achieved this with an award-winning campaign targeted at beauty mavens—and without breaking the rules of the highly-regulated OTC market.

All Projects

Close up of a girl in a purple wig with purple starry makeup on holding a bottle of Lumify Eye Redness Relief drops

Packing of Lumify Redness relief eye drops on a purple background

A simple illustrated graph showing a spike to #1

Buzz-worthy Product Launches

ABV-conscious, sommeliers and wine-newbies alike became quickly buzzed to try Cupcake Lighthearted after our campaign efforts reached them across the digital space.

All Projects

what we offer

Brand Development

Informed by data, we construct intelligent brand strategies and stories that are insightful, ever-evolving, and one step ahead of your competitors.

Content Services

We call it creative that is as imaginative as it is rational. We provide full-service capabilities—with a common goal of trackable, measurable results.

Media Planning & Buying

Connecting insights to creative, we deliver strategic plans against KPIs in the most efficient and effective manner.

Insights & Research

Identify actionable insights to inform paid, organic, and overall strategy—all in a digestible format.

Community Management

Build loyalty through stellar customer service and give the people what they want by letting moderation inform your content strategy.

Web & UX Design

Bring your content to the main stage while delivering strong consumer insights

TRUSTED BY

what's new

What My Fixer Upper Has Taught Me About Addressing Diversity Debt

Tackling a brand’s diversity and inclusion problems is a lot like renovating an older home. There may be a lot of issues to address, but it’s a worthy investment.

We Won Gold in the 2022 Muse Creative Awards with Our Hologic 3D Mammography Project

We’re so proud to be recognized for our Power of Sure campaign, which addressed the disparities Black women face in healthcare and drove thousands to find a mammogram near them.

How to Make Every Day Earth Day

Read as our sustainability committee shares some tips, ideas, and events for how to honor and celebrate our planet—today and every day of the year.

What My Fixer Upper Has Taught Me About Addressing Diversity Debt

Tackling a brand’s diversity and inclusion problems is a lot like renovating an older home. There may be a lot of issues to address, but it’s a worthy investment.

We Won Gold in the 2022 Muse Creative Awards with Our Hologic 3D Mammography Project

We’re so proud to be recognized for our Power of Sure campaign, which addressed the disparities Black women face in healthcare and drove thousands to find a mammogram near them.

Data.
Informed.
Creative.

Social Good Made Great

Dropping into Market