At Helen & Gertrude, we believe in beautiful work, but more importantly in effective work. Creative for creative’s sake is, after all, a waste of your media spend.

Part creative agency. Part media agency. 100% backed by data.

what we made
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Reach Beyond the Event

Using the right mix of organic tactics such as giphys, influencers, and Spotify playlists; combined with strategic media placements; we shook things up with Cupcake at Coachella.

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Dropping into Market

You won't believe your eyes! Within its first year of launch, LUMIFY® became the #1 product in the redness reliever eye drop category. We achieved this with an award-winning campaign targeted at beauty mavens—and without breaking the rules of the highly-regulated OTC market.

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From Awareness to Conversion

In the first month of SculpSure body contouring's new brand launch, we were able to increase the number of consumers signing up for a consultation by 83%, while decreasing the cost-per-consultation by 50%.

All Projects
what we offer

Brand Research & Development

Informed by data, we construct intelligent brand strategies and stories that are insightful, ever-evolving, and one step ahead of your competitors.

Creative Services

We call it creative that is as imaginative as it is rational. We provide full-service capabilities—with a common goal of trackable, measurable results.

Media Planning & Buying

Connecting insights to creative, we deliver strategic plans against KPIs in the most efficient and effective manner.

Analytics & Insights

Identify actionable insights to inform paid, organic, and overall strategy—all in a digestible format.

Conversion Based Solutions

Quantify ROI of your branded and influencer content by tracking consumers from view to action.

Community Management

Build loyalty through stellar customer service and give the people what they want by letting moderation inform your content strategy.

Certified Women-owned

TRUSTED BY

what's new

It's A Big Year for Data Privacy—Here's What Marketers Need to Know

2021 will be a big year for data privacy, including changes from both the ad industry and lawmakers across the country. We’re here to guide you through it.

Lessons I Learned From Purging My Insta Feed

Many consumers are unfollowing brands on social media because they feel their content is inauthentic. Nobody cares about #FOMO anymore—you know, since we’re kinda all missing out on something. Consumers want content that’s real, raw, inclusive, and socially responsible.

Multiple 2020 MarCom Award Wins- Check!

We’re happy to share our win of FOUR MarCom Awards this year for Cynosure, Ban Antiperspirant Roll-On Deodorant, LUMIFY™️ redness reliever eye drops, and Rochester JCC across multiple categories. 

High-5s for 5 Davey Award wins this 2020 season

Proud to bring home a win in multiple categories for the team through our work with 2 for 7 Restaurant Group’s Black & Blue, RefleXion, Ban Antiperspirant Roll-On Deodorant, Hologic Genius™ 3D Mammography™, and LUMIFY™️ redness reliever eye drops in the 2020 Davey Awards. 

15 Surprisingly Positive Things That Happened in 2020

In an especially chaotic year, the H&G team reflects on the good things that came out of it. Some had new additions to the family and others discovered habits they want to keep up for years to come.

The Drum Social Buzz Awards 2020 Finalists

We’re so psyched to announce we're a finalist in the 2020 Drum Social Buzz Awards for Best Use of Social Media Advertising with Hologic Genius™ 3D Mammography™ .

Do More Than Disrupt the Feed

Stumped on how your brand can make an impact and stand out above the crowd? Focus on becoming a challenger within the industry, not just a disrupter to the feed. Read more here.

2020 Health + Wellness Graphic Design Award™️ in the bag

We won a GDUSA 2020 Health + Wellness Graphic Design Award™️ under the Advertising and Ad Campaigns category for our work with LUMIFY™️ redness reliever eye drops.

Creating an Inclusive, Representative, and Equitable Society

While many plan for what is easiest to accommodate for, reality requires more. We must consider all users, participants, and society members before we can move towards inclusivity. Read Becca Post’s thoughts for change here:

How To Get Cross-Functional Crunked

A night out has valuable lessons for building up a more cross-functional team. Grab a cocktail (or two) and stumble away with six tips for working collaboratively.

Why Pinterest is the Social Platform We All Need Right Now

Pinterest is all about the future, and with 32 million new users signing on in Q1, a lot of people are planning right now. Read our insights on how to use this platform to its full advantage and get bonus organic impressions along the way.

2020 Content Marketing Awards Finalist

We were named a 2020 Content Marketing Awards Finalist for Native advertising/sponsored content as part of a content program, recognizing our support with the overall strategy for Cynosure TempSure®️.

We WON a 2020 Ad Age Small Agency Award for Best Agency Culture!

Ad Age’s description for this award writes, “the best talent will churn out the best work for clients” and we are so honored to highlight the culture that gets our employees excited to create that work. View our award-winning video here!

Low-ABV Beverages Are Having a Moment—Here's What You Need to Know

The rise of low/no ABV drinks is not just a quick trend, but has made quite the impression on the alcohol industry. Read our insights on what the right moves are in this space and how brands can capitalize on this preference shift.

Your Brand’s Role in the Black Lives Matter Movement

Navigating the role your brand plays in times of crisis and reform is difficult. Read our advice on where your brand’s voice fits in.

Download Our In-Depth Look At Marketing Wine In A Modern World

While consumer preferences and wine consumption continue to shift, how can your brand stay ahead of the curve? This genuinely useful handbook is packed with easy-to-digest takeaways and activities to better understand the market’s changing needs.

H&G Wins Multiple Hermes Creative Awards

Our 2020 Award Season is in full swing, starting off with 2 wins; a Platinum in Website Overall in Medical/Healthcare with RefleXion™ and a Gold in Social Ad Campaign with LUMIFY™️

Our Flexible Workspace Prepared Us for Remote Work Required by the Pandemic

On Friday, March 13th, H&G employees were told to take their belongings with them and prepare to work from home until more information on COVID-19 would be released. Luckily, the workforce was already familiar with video conferencing and shared online collaboration.

2020 Athena Organizational Award Finalist

We’re proud to be recognized for the 2020 Athena Organizational Awards as a women-owned business that not only cultivates a company culture of support towards women at our agency, but the community as well.

Healthcare Awards All Around!

A Gold in Best Site Design for RefleXion™, a Silver in Best Digital Marketing Campaign for WarmSculpting™ with SculpSure, and another Gold in Social Media Campaign of the Year for LUMIFY™.

2019 Muse Creative Awards Winner

Get a glimpse into the mind of our CEO Becca Post; touching on the thoughts behind the project that won us a 2019 Muse Award and the ins and outs of the creative industry.

Gen Z & The Wine Industry: The New Generation is all Grown Up

Sip happens with Gen Z at legal drinking age. They’re shifting and shaping industry trends. Keep up and avoid making pour decisions—aka waiting for another five years to connect with the next generation.

Digiday: Make Open-Office Spaces Work with Private Phone Booths

While the open-office concept can be controversial, we thrive on the collaborative environment while still accommodating different working styles by providing phone booths to step into.

How to Successfully Use Emojis in B2B Marketing

Teaser: Don’t let a buttoned-up persona get in the way of relating to your audience. Discover the best practices for boosting your brand’s engagement on social with the help of emojis.

Are You Actually Prepared to Market Cannabis?

While talk of cannabis is on the rise, best practices and legality restrictions are still hard to navigate. Read on for what you can do during this in-between time to prepare.

Adobe 99U: Creative is Future Proof

The Abobe 99u conference this year spotlighted hot topics like AI and the value of uniqueness. Wondering about the future of the creative industry and the role that empathy plays? Read on.

Building the Millennial Career

Director of Media & Insights, Ryan Sperry, presented at the Capital Region Chapter Association for Talent Development’s 2019 Summit on this very topic. Read what he had to say.

An Effie Award?! You bet.

We are SO honored to partner with LUMIFY® to help earn the #1 spot in the redness reliever eye drops category.

Healthcare Ad Award

Outstanding work. Creative inspiration. We were awarded bronze for our SculpSure Social Media Content in the Health/Medical Services category.

MUSE Creative Awards

Our work for LUMIFY® redness reliever drops has won some hardware at the International MUSE Creative Awards.

Join us at NYK 2019

Co-founder Leire Bascaran and Director of Media & Insights Ryan Sperry talk about their experience in data-driven marketing.

Four-Time Summit International Award Winner

Between our Change This Stat and Breast Cancer Awareness Month campaigns for Hologic, we've added two Marketing Effectiveness awards and two Emerging Media awards to our stash.

The Queen of Social Media Marketing

CEO Becca Post was featured in Roc Girl Gang; talking about all things data, creative, social, and the overall #hustle.

Helen & Gertrude Co-Founder Puts Creativity to Work

At 30 years old, Becca Post founded an ad agency. At 31, she saw the company more than double in size over the course of one year.

4 Chances to Expand Your Event’s Reach

You’ve found an event that’s in perfect alignment with your brand message and audience. It might be as big as Coachella and the U.S. Open, or as small as a local summer concert series or food tasting event. Either way, you’re wondering, “What’s next?”