Scientifically creative. Purposefully human.
Partnering with you to build human centered brands.
At Helen & Gertrude, we believe in beautiful work, but more importantly in effective work. Creative for creative’s sake is, after all, a waste of your media spend.
Part creative agency. Part media agency. 100% backed by data.
Social Good Made Great
We partnered with Hologic to address the disparities Black women face for mammography screening and saw 6.4 million impressions from our Power of Sure campaign. The Genius™ 3D MAMMOGRAPHY™ site had almost 20k new visits within 2 months, with 1 in 5 visitors going to the facility finder to seek care.
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Dropping into Market
You won't believe your eyes! Within its first year of launch, LUMIFY® became the #1 product in the redness reliever eye drop category. We achieved this with an award-winning campaign targeted at beauty mavens—and without breaking the rules of the highly-regulated OTC market.
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Buzz-worthy Product Launches
ABV-conscious, sommeliers and wine-newbies alike became quickly buzzed to try Cupcake Lighthearted after our campaign efforts reached them across the digital space.
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