Trying to reach healthcare professionals the same ways you always have may fall short. As of January 2020, less than half of HCPs were considered accessible to sales reps, down from 80% in 2008. With COVID, less than 20% of practices have resumed visits so this accessibility to the customer has been decreasing more and more.
But that doesn’t mean that your sales leads have to suffer. Today, it’s becoming increasingly common to find new prospects online—and it can provide you with a more diverse pool of potential customers.
By building trust with healthcare professionals and advertising to them where they spend the most time, medical brands can cultivate a base of prospective customers. And that’s why we created this guide. To dive deep into the communication style your audience prefers and provide insight into ways marketers can develop loyal relationships with them.
In this guide you will gain:
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