Who We Are

We rely on both sides of our brains to function. The left is all about logic, using facts and problem-solving to act in the most efficient and effective way possible. And the right is the go-to side for creativity, where imagination and innovation thrive. That leaves us wondering, “Why should advertising be any different?”

That’s why we use data and insights to inform every step of our process. While other agencies believe in a creative- or media-first approach, we believe that creative and media cannot successfully exist without an equal balance of each other. Breaking down these silos is what allows us to build branded content and campaigns that work hardest for you.

Black and White image of Helen Lansdowne Resor
helen
lansdowne resor
Our Right Brain
Advertising’s original #squadgoals leader
Sepia image of Gertrude Cox
gertrude
cox
Our Left Brain
The “first lady of statistics”
Headshot of Becca Post in an olive turtle neck on a dark gray background

Becca Post

Founder & CEO

Since its founding in 2016, Becca has led Helen & Gertrude to more than triple in size by staying true to her core values of practicing empathy, transparency, and finding creativity in every facet of building a business.

She began her foray into the advertising space when she joined Brand Networks as their first designer, where she then built the Creative and Content Services Teams. The latter, seeing double digit growth year-over-year. The small five-person team quickly became a 250-person, global company changing the game for some of the world’s largest brands. 

‍Fun facts, Becca grew up on a small family farm where she developed a passion for sustainable food practices. She's also a foster dog mom, pups from both The National Great Pyrenees Rescue and Rescue Pit have been welcomed into Becca's home (including the 2 she adopted!)  

LEIRE BASCARAN

Co-founder & Chief of Strategy

The peanut butter to Becca’s jelly, our go-to left brain Leire, leads the integration of our client services, media, and analytics teams.

Leire’s MO? To provide clients with tangible results that strategically meet their goals all while ensuring our mission and values are reflected across every touchpoint. She also leads the charge of Business Development and empowers clients with a wealth of offerings.

Prior to H&G, she began her career at Xerox within Sales Enablement and Marketing. Subsequently, she moved to Brand Networks, where she took on several roles within the Data Analytics, Content Strategy, and Client Delivery groups (Oh, & met Becca!) 

Fun facts, Leire grew up in Mexico, went to college in Montreal, and now resides with us in the U.S. She’s bilingual and well-traveled. She also is a super mom of 2 and is a great advocate for realistic work/life balance.

Headshot of Leire Bascaran in a light pink shirt on a dark gray background
Headshot of Mike Garsin in a light blue button up on a dark gray background

Mike Garsin

Advisor

Mike has spent the last two decades helping to grow internet and technology companies by advancing marketing effectiveness. His bread & butter? Identifying, designing, and implementing innovative solutions through technology and creative.

Mike is the Co-founder, CEO and former CTO of Brand Networks. There, he focuses on growth through new product development, engineering services, and technology partnerships.

Brand Networks has been responsible for delivering social advertising and content for half of the Fortune 100 and 17 of Ad Age’s 25 Most Advertised Brands. Since its inception, he grew the company to $45M+ in revenue and employed 250 full-time employees across 10 offices. Mike sold a minority stake to AEA Investors in 2013 at a $170M enterprise value.

Abbey Greendyke
Senior Media Strategist
Allison Kunz
New Media Designer
Amy Sadler
Creative Services Lead, Production
Ashley Torres
Senior Copywriter
Ashley Mason
Senior Communication Strategist
Becca Bellush
Director, Client Services
Caleb Ng
Junior New Media Designer
Chelsea Crist
Media & Insights Lead
Claire O'Reilly
Junior Copywriter
Danielle Raymo
Strategic Account Manager
Greg Caple
Media Strategist
Hannah Nelson
Marketing Manager
Howie Reitz
Financial Controller
Jason Oh
Senior Video Editor
Jill Duff
Creative Services Lead, Copy
Kirsten VandenBout
Director, Creative Services
Kristen Jones
Strategic Account Director
Luigi Comba
Videographer
MacKenzi Nelson
Art Director
Megan Barrette
Senior Production Editor
Molly Leo
New Media Designer
Noah Kay
New Media Designer
Sammy Boyd
Copywriter
Shaemus Spencer
Creative Services Lead, Design
Shannon van Niekerk
Senior Strategic Account Manager
Singa Guei
Media & Insights Coordinator
Tegan Jenner
Media & Insights Lead
working at h&g

Right brain, meet left. See what working with the other side is all about.

A group photo of Helen & Gertrude employees

award-Winning

Effie Awards

Gold

Shopper Marketing: New Product/Service Introduction

Digiday Content Marketing Awards

Most Effective/Measurable Campaign

Finalist

MUSE Creative Awards

Silver & Rose Gold Awards

Social Media Campaign

Product or Service Branding

CertifieD

Certified WBENC BadgeCertified WBE BadgeCertified SBA WOSB Badge
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