scientifically creative

We rely on both sides of our brains to function. The left is all about logic, using facts and problem-solving to act in the most efficient and effective way possible. And the right is the go-to side for creativity, where imagination and innovation thrive. That leaves us wondering, “Why should advertising be any different?”

That’s why we use data and insights to inform every step of our process. While other agencies believe in a creative- or media-first approach, we believe that creative and media cannot successfully exist without an equal balance of each other. Breaking down these silos is what allows us to build branded content and campaigns that work hardest for you.

Black and White image of Helen Lansdowne Resor
helen
lansdowne resor
Our Right Brain
Advertising’s original #squadgoals leader
Sepia image of Gertrude Cox
gertrude
cox
Our Left Brain
The “first lady of statistics”
Headshot of Becca Post in an olive turtle neck on a dark gray background

Becca Post

Founder & CEO

Since its founding in 2016, Becca has led Helen & Gertrude to more than triple in size by staying true to her core values of practicing empathy, transparency, and finding creativity in every facet of building a business.

She began her foray into the advertising space when she joined Brand Networks as their first designer, where she then built the Creative and Content Services Teams. The latter, seeing double digit growth year-over-year. The small five-person team quickly became a 250-person, global company changing the game for some of the world’s largest brands. 

‍Fun facts, Becca grew up on a small family farm where she developed a passion for sustainable food practices. She's also a foster dog mom, pups from both The National Great Pyrenees Rescue and Rescue Pit have been welcomed into Becca's home (including the 2 she adopted!)  

LEIRE BASCARAN

Co-founder & Chief of Strategy

The peanut butter to Becca’s jelly, our go-to left brain Leire, leads the integration of our client services, media, and analytics teams.

Leire’s MO? To provide clients with tangible results that strategically meet their goals all while ensuring our mission and values are reflected across every touchpoint. She also leads the charge of Business Development and empowers clients with a wealth of offerings.

Prior to H&G, she began her career at Xerox within Sales Enablement and Marketing. Subsequently, she moved to Brand Networks, where she took on several roles within the Data Analytics, Content Strategy, and Client Delivery groups (Oh, & met Becca!) 

Fun facts, Leire grew up in Mexico, went to college in Montreal, and now resides with us in the U.S. She’s bilingual and well-traveled. She also is a super mom of 2 and is a great advocate for realistic work/life balance.

Headshot of Leire Bascaran in a light pink shirt on a dark gray background
Headshot of Mike Garsin in a light blue button up on a dark gray background

Mike Garsin

Advisor

Mike has spent the last two decades helping to grow internet and technology companies by advancing marketing effectiveness. His bread & butter? Identifying, designing, and implementing innovative solutions through technology and creative.

Mike is the Co-founder, CEO and former CTO of Brand Networks. There, he focuses on growth through new product development, engineering services, and technology partnerships.

Brand Networks has been responsible for delivering social advertising and content for half of the Fortune 100 and 17 of Ad Age’s 25 Most Advertised Brands. Since its inception, he grew the company to $45M+ in revenue and employed 250 full-time employees across 10 offices. Mike sold a minority stake to AEA Investors in 2013 at a $170M enterprise value.

Abbey Greendyke
Senior Media Strategist
Alexia Georgiou
Senior New Media Designer
Allison Kunz
New Media Designer
Amy Moore
Creative Services Lead, Production
Ashley Mason
Senior Communication Strategist
Becca Bellush
Director, Client Services
Caleb Ng
Junior New Media Designer
Chelsea Crist
Senior Media Strategist
Clay Hughes
Associate Account Manager
Deb Bawe
Copywriter
Emily Baker
Photographer
Erin Hunt
Senior Strategic Account Manager
Hannah Nelson
Marketing Coordinator
Howie Reitz
Financial Controller
Jason Oh
Senior Video Editor
Jill Duff
Creative Services Lead, Copy
Kirsten VandenBout
Director, Creative Services
Kristen Jones
Strategic Account Director
MacKenzi Nelson
Art Director
Margo Tsallagova
Producer
Megan Barrette
Photographer
Roemer Harper
Senior Copywriter
Sammy Boyd
Junior Media Strategist
Scott Diamond
Media Coordinator
Shaemus Spencer
Senior Motion Graphics Designer
Tegan Jenner
Media & Insights Lead
Tom Kemper
Senior Visual Designer
working at h&g

Right brain, meet left. See what working with the other side is all about.

A group photo of Helen & Gertrude employees
awards

Marcom Awards

Platinum & Gold

Social Ad Campaign category

Strategic Communications : Promotion/Marketing Materials

Strategic Communications : Branding Refresh

Digital Media : Social Branding Campaign

Healthcare Ad Awards

Bronze

Health/Medical Services

Shorty Awards

Media Buying Strategy large ($50K+)

Finalist & Audience Honor