Frequently Asked Questions

Audits + Research

Level up your brand's success with our data-informed, human-centered strategies. We provide comprehensive assessments and in-depth research to optimize your brand strategy, messaging, and market positioning. Our team of experienced brand strategists combines qualitative and quantitative methods to provide you with a holistic view of your brand's health and market perception prior to major launches and initiatives

Audience Insights + Research
Industry + Market Trends
Product Research
Competitor Research + Reporting

Brand Perception + Sentiment Analysis
Customer Journey Mapping
Social Intelligence
Sentiment Analysis & Net Promoter Score

What services does Helen + Gertrude offer?

We offer full-service digital support across brand strategy, creative, media, research, and measurement. From audience insights and content creation to media buying and campaign optimization, we deliver data-informed work built to drive impact.

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What industries do you work with?

We partner with clients in various industries across the United States, including healthcare, women’s health and wellness, technology, beauty and skincare, wine and spirits, food, beverage, grocery, and nonprofit.

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What makes Helen + Gertrude unique?

We bring data and creativity together from day one. Our media, strategy, and creative teams collaborate from the first brainstorm to the final placement, so every idea is built to perform where it matters most. Our creative strategists speak the same language as our media strategists, so your messaging is tailored to each platform and even the most niche audience segmentation.

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How do you measure the success of your campaigns?

Every campaign starts with clear goals, whether driving awareness, changing behavior, or increasing access. From there, we track performance across the full funnel using platform data, custom KPIs, first and third-party benchmarks. Our strategy, media, and analytics teams work together to uncover what’s working, what’s not, and how we can optimize in real time, and our creative team is at the ready to incorporate those insights into your next campaign.

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Community Management

Not only do we provide an always-on feel and unique brand voice for consumers, but we’re able to uncover strategic insights. We then apply those to the content planning process to develop even more effective content.

Consumers reach out on social media more than any other method to air concerns, ask questions, and seek answers.

Every comment is addressed within 24 hours with personalized responses
Strategic messenger bots
Pre-approved canned response "library" for easy replies to common comments

Proactive commenting to engage conversation
Keyword analysis
Content Recommendations based on comment topic frequency

Do you handle media buying and placement?

Yes. We plan and buy across digital, social, programmatic, digital out-of-home, and more. Every media strategy is data-informed and built to maximize ROI.

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Can you support internal communications, B2B, or B2C work?

Absolutely. We’ve helped clients engage employees, providers, partners, and consumers through thoughtful, effective campaigns across internal communications, B2B, and B2C. We tailor our approach to the audience and objectives, ensuring the right message reaches the right people.

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Do you offer services for both consumer and healthcare professional (HCP) audiences?

Yes, we create tailored strategies and content for both patients/consumers and healthcare professionals, ensuring that the messaging resonates with each unique audience.

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How do I start working with Helen + Gertrude?

Simply reach out through our Contact form to schedule a discovery call. We’ll discuss your goals and develop a customized plan to meet your needs.

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Are you able to support multi-channel campaigns?

Yes, we design and execute integrated campaigns across digital, social media, paid media, video, out-of-home, and more, ensuring cohesive messaging and maximum impact.

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How do you approach diversity, equity, and inclusion in your work?

We embed equity into every stage of our process. This includes audits for accessibility and representation, inclusive messaging frameworks, and audience insights rooted in real-world experiences. Our internal team also takes mandatory DEI training annually.

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Where is your team located?

We are headquartered in Rochester, New York, with a hybrid team that collaborates across time zones and with clients nationwide.

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What certifications does Helen + Gertrude hold?

Proudly women-owned, we hold WBE, WOSB, and DBE certifications and are recognized as a Meta Business Partner, Google Partner, and Workplace Leader in DEI by 540 WMain.

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Do you make content specifically for platforms like TikTok or Instagram?

Absolutely. We create platform-native content designed to perform. Whether that’s short-form video, interactive stories, or custom graphics. Our team stays on top of evolving trends and best practices to make sure your content hits the mark.

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We have outdated brand guidelines. Can you still make the work feel fresh?

Definitely. We love working within brand guidelines to find new ways to bring your identity to life. From updated visuals to reimagined messaging, we find creative ways to push the boundaries while staying true to your brand. When you’re ready, we can breathe new life into those outdated brand guidelines.

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Any agency pets we should know about?

Yes, many. From dogs and cats, to birds and bunnies. They may appear in meetings, occasionally influence creative direction, greet you at the door if you visit, or appear in final ads…

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Frequently Asked Questions

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