AmeriCOM is a nationwide initiative to build the precision optics industrial base and strengthen the resiliency of its supply of optics technicians.
Helen + Gertrude led strategic research, including qualitative and quantitative surveys to inform the typical consumer path. All of this supported the content strategy, creative direction, and marketing plan.
There is low awareness of the field of optics and its widespread practical applications.
- Train a new generation of optics manufacturing leaders.
- Grow the number of high schools and two-year colleges offering precision optics programs.
- Supported by regional advisory boards, build labs, set up a collaborative curricular clearinghouse, and recruit, train, and retain teachers.
Our modern, inspiring look and feel ensured the brand stood out on each platform of our multi-channel campaign and was optimized for social, web, search, and OOT.
Today’s teens prioritize careers and financial independence over more traditional milestones of adulthood like marriage, family, or homeownership.
They think of themselves as creative and unique, and want to be seen as change-makers with creative solutions to the global problems they face. Less than half see a traditional, four-year college degree as being worth the money, but they’re open to new ways of fulfilling their career ambitions.
“It’s high-tech. It’s cutting edge. It’s hands-on”
From 8/3/22 to 12/31/22, digital marketing efforts drove:
Total Website Sessions24
Combined School Page Visits on The Future is Optics Site
MCC Page Visits
SCCC Page Visits
FRCC Page Visits