We're Proud to Sponsor
The Women’s Health Innovation Summit in Boston Nov 4-6, 2025
The 2025 Women’s Health Innovation Summit (WHIS) brought together leading women’s health brands and innovators from across the world. As the event’s digital marketing partner, Helen + Gertrude hosted a walk-in clinic where brands could stop by to discuss current challenges, emerging strategies, and opportunities to better engage women in preventive care.
From menstrual health and reproductive care to maternal wellness and connected health technology, marketing plays a critical role in shaping access, awareness, and action in women’s healthcare. We saw companies at every stage of growth. Some were startups born from medical professionals who saw patients falling through the cracks and decided to build solutions themselves, while others were established leaders investing in women’s health at scale.
We know women are not receiving the care they need. Preventive screenings are often missed, diagnoses are delayed, and health systems continue to underserve women while leaving both health outcomes and revenue unrealized. These gaps disproportionately affect women across age, race, and socioeconomic status.
At WHIS, this reality was front and center. In her keynote, Fadesola Adetosoye, Associate Partner at McKinsey & Company, emphasized that closing the women’s health gap starts with counting including, caring for, and investing in all women.
The brands at WHIS span the full spectrum of women’s health needs and life stages, signaling a clear shift toward more comprehensive and inclusive care. Across conversations in our walk-in clinic, we connected with companies actively building solutions, challenging legacy systems, and pushing women’s health forward.
Here are just a few we had the pleasure of meeting with:
Period advances menstrual equity by breaking stigma and expanding access to period care products for women and girls. Through education and normalization, the brand works to improve long-term health outcomes and ensure menstrual health is treated as essential care.
Joylux elevates intimate wellness and pelvic health, an area long underrepresented in healthcare and marketing. The brand centers dignity, education, and empowerment, helping women access solutions that support quality of life at every stage.
Evofem drives innovation in reproductive health by expanding access to non-hormonal birth control options. By increasing contraceptive choice, the brand supports reproductive autonomy and strengthens preventive care strategies.
Mamaya Health addresses critical gaps in maternal and postpartum care, advocating for stronger support before, during, and after pregnancy. The brand’s focus highlights the urgent need to improve maternal health outcomes, particularly for underserved communities.
Garmin Health enables proactive care through wearable technology and health data that give women deeper insight into their bodies. By translating real-time data into actionable health insights, connected health tools support earlier intervention and more personalized healthcare experiences.
Endometriosis emerged as a major focus across sessions and brand conversations. Affecting millions of women, this condition is often underdiagnosed and misunderstood, leading to years of unmanaged pain and delayed treatment.
Brands at WHIS are actively advancing education, awareness, and earlier diagnosis. Many of these companies were founded by healthcare professionals with science backgrounds, not business degrees, driven by a mission to enhance the quality of life for women. This momentum signals progress in closing gaps where women’s pain and symptoms have historically been dismissed.
At our walk-in clinic, one trend was clear. Women’s health brands are moving away from transactional campaigns and toward empathetic, inclusive marketing strategies that reflect real experiences.
Conversations centered on:
HIS 2025 reinforced that improving women’s health is a collective effort. Progress requires collaboration across healthcare, technology, advocacy, and marketing. Digital marketing has the power to educate, normalize conversations, reduce stigma, and accelerate access to care.
We left the summit inspired by the energy, innovation, and commitment we witnessed across the women’s health ecosystem. At Helen + Gertrude, we are proud to continue the conversation and partner with brands dedicated to making healthcare more inclusive, equitable, and effective for women across the nation.
