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*Originally published on American Marketing Association Pheonix.
Discover practical strategies for identifying untapped market opportunities in this comprehensive guide. Drawing from the expertise of industry professionals, this article presents a wealth of actionable insights to help businesses stay ahead of the competition. From localization gaps in SEO to personalized thought leadership on social media, these tips cover a wide range of areas where savvy entrepreneurs can find their next big break.
Rather than researching competitors in isolation, we overlap their strengths with what our client’s audience values to find meaningful gaps. Recently, we worked with a media agency in the college advertising space. Our analysis showed that while competitors focused on creative capabilities or pricing, none emphasized their understanding of campus culture. When we spoke with prospective clients, we discovered they were consistently frustrated by creative work that felt disconnected from higher education’s unique environment. This insight became the core of our positioning, which showcased how their intimate knowledge of college environments translated into more authentic, effective campaigns.
Read all 18 Tips at American Marketing Association Pheonix.
