Building a Loyal Social Media Following: Tips for Authentic Engagement

By:
Headshot of Mackenzi Nelson smiling in a white top. "Building a Local Social Media Following: Tips for Authentic Engagement." on a teal arched shape with an orange squiggle to the left. The Grit Daily logo is in the lower right.

Originally published on Grit Daily

Invite Audience into Your Brand Journey

Following best practices is just the baseline. Lasting engagement comes when you invite your community into a genuine brand journey that can withstand algorithm changes, economic shifts, and cultural trends.

Much of today’s social engagement content focuses on chasing trends and virality. While this has short-term value, it’s the deeper, long-term relationship with your customer base that will foster loyalty. What is your brand working towards, and how does it captivate your audience’s values? My first tip is to know this on a deep level. Don’t stop at “Gen Z Beauty Enthusiasts,” but pursue a more specific understanding of their stories, values, and the creators they follow before you align your own brand mission.

Then, continue to keep your brand story fresh through relevant formats. Emotional branded videos or stills can keep your fans engaged with the latest brand news; leverage creators to help others experience your brand from a new, personalized perspective. Take the risk to humanize your brand with memes that merge culture and your values. Furthermore, ensure your brand encourages a two-way conversation by incorporating customer feedback, moderating more personally, and listening to the niche groups enjoying your brand. This intentionality will attract the most faithful followers because real connections are built together through consistent, purposeful interactions.

Read More Here.

MacKenzi Nelson
Art Director

Responsible for planning creative strategies uniquely designed for your brand. By having a deep understanding and analysis of brand image, tone, and marketing objectives, she ensures content is thoughtfully curated to expand your brand’s vision. Offline? Her eye for detail is unmistakable, with endless gorgeous personal Pinterest boards, she puts her inspiration into play such as interior design, cooking, and travel.

LinkedIn Icon
Close Cookie Preference Manager
Cookie Settings
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. More info
Strictly Necessary (Always Active)
Cookies required to enable basic website functionality.
Made by Flinch 77
Oops! Something went wrong while submitting the form.