You know us as the team that brought a scientific approach to content creation. But, as we know, data is just one part of the human experience. While data tells one story, empathy gives us permission to put it into real scenarios that connect with your audiences. That’s where the real innovation begins. At Helen + Gertrude, we’ve spent countless hours and conversations about our culture — critiquing, celebrating, and fine-tuning it to be a better experience for those involved. Our success is not measured by campaign results alone but through the enthusiasm of our team and our customers. Not only do we recalibrate how we work together, but our own brand has also become an iterative process. So while sometimes an entire rebrand may be necessary for an organization, for us, we like to think of it as a refresh. Bringing our left and right brains together is still core to who we are, but it was time for the next evolution of what that means and how we are showing up today.
We are proud to infuse a human-centered design approach into every facet of our business. Solving your specific business needs — from the human perspective. Because, and I can’t say it enough, the user experience sucks for everyone. By user experience, I mean every facet of how our society operates sucks for someone out there. We’re not really nailing the inclusivity and accessibility game of life, are we? We believe the more every organization focuses on incremental changes to evolve how we live and work together, the better off we all collectively will be.
What does that mean for our H+G brand refresh? Well, we “ate our own dog food.” Through our brand strategy work, we help clients discover their Soul Story by first pinpointing their uncommon denominator — what they uniquely bring to the table. We gathered our key stakeholders for the day, asked the tough questions, and left the workshop with aligned values, mission, and overall purpose; all through the lens of holding ourselves accountable to push the industry towards meaningful experiences across every touchpoint. Our uncommon denominator? Our people and how they interact with each other, our partners, our customers, and the world around them.
Picking apart our brand and determining what was still true and what no longer served us was a process that took nearly a year. In our case, the cobbler’s shoes experienced some shipping delays.
Over the coming months, you’ll see more updates coming to our website, digital channels, presentations, and especially our service offerings and implementation. From how we operate internally as a team and the strategies we provide our customers, to how we support our local community... each piece contributes to our role as a human-centered digital agency. We hope you’re ready to grow with us, and we're proud to continue to evolve with you to create work that means something.