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*Originally Published on MarketingMagazine.co
Remote team communication presents unique challenges in today's digital workplace. This article explores effective methods to stay connected, drawing insights from experts in the field of remote collaboration. Discover innovative strategies that balance structure and spontaneity, fostering stronger team relationships and improving overall productivity.
Building a human-centered business and brand requires work inside and out. Taking care of our employees means they are more capable of taking care of our clients. It's just good business.
One of the best ways we've succeeded in keeping our teams connected, especially while working in a hybrid environment, is by recognizing and adapting to the different ways people work best. Helen + Gertrude operates in a flexible hybrid model, which means building empathy and understanding for those who thrive in an office setting and those who do their best work remotely. We've implemented DISC profile assessments across the agency so that team members and managers can better understand each other's communication and collaboration styles. In addition, we work with a Certified Diversity Professional (CDP), who guides our team in prioritizing diversity, equity, and inclusion and nurturing staff development and well-being. Our latest workshop was a group effort, co-creating agency team norms to be inclusive of our employees as individuals and how we operate as a group.
When we all shifted to remote work in 2020, I sent a weekly all-agency email every Friday morning. What started as a way to keep everyone updated on COVID protocols quickly evolved into a way to highlight team wins, share updates across departments, and celebrate the great work happening across the agency. Without the usual office buzz, the email quickly became a way to recreate those little moments of connection we used to have in passing, and five years later, it's still one of my favorite things to put together. With help from our managers, we keep it going every Friday to ensure everyone feels in the loop, appreciated, and connected.
In addition to our weekly communication, we have a monthly all-hands meeting. These meetings give our entire team visibility into the business's health, from finances and operations to client updates and recently launched campaigns. We also celebrate wins and recognize the teams and individuals behind the work.
Keeping our team aligned requires intentional communication and mutual respect, especially in a hybrid structure. It's not just about staying connected; it's about building a culture of transparency, empathy, and appreciation.
Read all 20 methods at marketingmagazine.co
