CEO Becca Post and Chief of Strategy Leire Bascaran founded Helen + Gertrude 7.5 years ago to bring an authentic perspective to digital marketing in female-dominated industries, using data and insights in combination with a human-centered design approach.
“We know that women drive most consumer purchases, yet many campaigns are male-created,” Post and Bascaran said. “We’re able to challenge stereotypes and create impactful work. Beyond client projects, our representation inspires other women to pursue entrepreneurship and leadership roles, just as we were inspired by our predecessors. Being women-owned means we can truly resonate with our target audience and pave the way for future leaders.”
Read on and explore other honorees of the RBJ 2024 Best Women-Owned Business here.