
At Helen + Gertrude, being women-owned shapes how we lead, create, and show up for our clients and community. When asked by Rochester Business Journal, “What challenges have you faced as a women-owned business?” CEO + Founder Becca Post shared,
“It takes grit, resiliency, and unflappable belief in yourself to build a business. But to build an inclusive business, you must also practice kindness, grace, empathy, and genuine care for all people. Skills that many women naturally hold but are seen as too soft for the business world. These aren’t soft skills; they’re the hardest skills to master and most essential to thrive in the modern workplace.”
Read more on the Rochester Business Journal