Gen-Z is causing big changes to the beauty industry. Download our infographic for insights on the values and needs driving these shifts.
Consumers prefer TikTok ads over those of other platforms. Read more on the stats that continue to propel the app ahead in the digital space and why your brand should care.
The beauty industry has historically set rigid, often unattainable standards for consumers to aspire to. Incorporating inclusivity and diversity is beyond just a worthy endeavor, it’s a necessary one. Read on.
Becca shares her background (from farm life to leading a company) on podcast Journey Map. Listen here:
Chief of Strategy & Co-Founder Leire Bascaran shares her perspective of her professional pursuit, including her background and self-experienced tips to dealing with the emotional turbulence that accompanies being an entrepreneur.
Victoria’s Secret is swapping out their signature angels for trailblazing brand ambassadors in an attempt to rebrand themselves as more inclusive. Read on as industry experts, including our own Becca Post, share both personal thoughts and professional insights on the topic.
We’re excited to share that we were named a 2021 Killer Content Award winner in the Multi-Touch Campaign category with our LightForce Orthodontics project. Cheers all around!
Helen & Gertrude has partnered with The Rochester Artist Collaborative by funding an annual Artist scholarship. We’re proud to support an Artist with the resources necessary to flourish and make a name as an independent Artist, while creating work that inspires the community.
Helen & Getrude was named both a finalist and the audience honor for our Cynosure Potenza project in the Media Buying Large category. We’re so excited to have been picked by both the Real Time Academy judges AND win the popular vote!
Our Senior Motion Graphics Designer explores developing a work-life balance and the value of creative pursuits completely unrelated to your job.
Struggling to effectively reach specialized medical professionals online? Get insights on the digital platforms they use the most and how to create content they care about.