Guide

Reach Alcohol Consumers This Holiday Season With Our Latest Insights

This season—and how we choose to celebrate it—has changed.

Apart from gatherings, many shoppers have placed a stronger emphasis on gifting. Even if you can't be physically near, you can show you care. Whether it’s mixing a fun cocktail, stocking up on wine, or purchasing a gift they’ll actually use this year, one thing is for sure: Beverages are playing an essential role in the holidays.

By understanding how your audience wants to experience the season, beverage brands can stay ahead of the curve and cultivate a loyal fanbase. That’s why we created this guide. To dive deep into the changes that influence how your audience buys products and to provide insight into how you can bring more value to your consumers.

In this guide you will learn:

  • Insights on the latest holiday trends influencing consumers
  • An interactive persona quiz to better understand your audience
  • Visual cues and creative strategies for engaging with each type of shopper
  • Winning platform tactics to reach your audience
  • Holiday recipe, gifting, and entertaining content ideas made for social

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