Extensive eBook

Download The Guide To Brand Accountability in the Beauty Space

Understanding the changing landscape

While beauty marketing has historically portrayed unattainable representations of beauty, the landscape is shifting – focusing more on inspiration over aspiration. 73% of people agree that the beauty industry plays on women’s insecurities, and we as marketers acknowledge the need for change in advertisements. Consumers should feel seen in ads, not overlooked or put down. Brands and marketers alike need to bring representation across the beauty space. 

We researched consumers’ needs in this space and areas of misrepresentation to further understand how to connect with audiences. And that’s why we created this guide. To give detail into the changes that influence how your audience interacts with your brand and to provide insight into ways to make them feel seen and understood.

In this guide, you will find:

  • Guidance pertaining to
  • Age inclusivity
  • Gender inclusivity 
  • Body size inclusivity 
  • Skin condition inclusivity 
  • Consolidated up-to-date consumer needs and preferences
  • Easily-digestible graphs and statistics unique to the beauty industry
  • Example brand responses

Ready to further your brand’s impact within the beauty space? Complete the form to get your free copy.


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