While beauty marketing has historically portrayed unattainable representations of beauty, the landscape is shifting – focusing more on inspiration over aspiration. 73% of people agree that the beauty industry plays on women’s insecurities, and we as marketers acknowledge the need for change in advertisements. Consumers should feel seen in ads, not overlooked or put down. Brands and marketers alike need to bring representation across the beauty space.
We researched consumers’ needs in this space and areas of misrepresentation to further understand how to connect with audiences. And that’s why we created this guide. To give detail into the changes that influence how your audience interacts with your brand and to provide insight into ways to make them feel seen and understood.
In this guide, you will find:
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