Download our in-depth look at marketing wine in a modern world

But first, can we get you something to drink? Canned or bottled? A cocktail, perhaps? Answering that question has never been more complicated in our ever-changing landscape. As wine sales plummet for the first time in 25 years, we face an overwhelming amount of choices. In a world of wine, and now hard seltzers and canned cocktails, it's more important than ever for brands to stand out.

By paying attention to shifts in consumer culture and adapting to their preferences, wine brands can stay ahead of the curve and cultivate a loyal fanbase. And that’s why we created this guide. To dive deep into the changes that influence how your audience buys products and to provide insight into ways marketers can keep up with them.

In this guide you will learn:

• Tools and activities for brainstorming more effectively.
• Actionable, quick-wins for elevating your marketing strategy today.
• Cultural insights on Millennial and Gen Z consumers backed by market research.
• 15 ideas for thoughtfully engaging with your audience online.
• Infographics and statistics unique to the beverage industry.

Ready to pour over the latest insights? Complete the form to get your free copy.