We're Proud to Sponsor
The Women’s Health Innovation Summit in Boston Nov 4-6, 2025
At Helen + Gertrude, creative and media aren't separate departments—they're equal partners from the start. Media insights shape the creative. Creative strategy informs the production. And production is built to perform across every channel while creating genuine emotional connections. No silos, no handoffs, no hoping it all comes together. Just one seamless process where every decision is designed to move people and metrics.
Audit
We review your content ecosystem, competitors, and asset library to identify what drives engagement and where opportunities exist to refresh your owned media.
What This Means For You:
A content roadmap that links creative production directly to measurable business objectives.
Pre-Production
With a thorough understanding of your brand history and full-year objectives, we define narrative, tone, and content strategy using insights from campaign performance data and audience insights.
What This Means For You:
A distinctive brand narrative and look and feel that meets consumers where they are while showing up consistently across all channels.
Production
Our team manages crew, talent, art direction, and logistics to deliver high-quality content efficiently while being mindful of inclusive casting and accessible on-set experiences.
What This Means For You:
Smooth, reliable production that authentically represents your brand on and off set while crafting assets that will allow for efficient post production and premium placement optimization.
Post-Production
We edit and remix content based on campaign learning plans and performance analytics to scale what’s working and quickly remove anything that isn’t.
What This Means For You:
Expanded reach, higher ROI, and cost-effective content development that delivers quality and quantity.
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Studio space that can accommodate small and large productions
Studio Specs
- Vaulted high ceilings 18’+
- 300 amps of power
- Client lounge
- Partial kitchen
- Surfaces and seamless
- Prop and wardrobe inventory
We are a team of producers, shooters, and editors with over 20 years of combined experience. We specialize in developing high performing photography and video across any vertical from beauty and skincare to optics and healthcare.
Amy Sadler
Creative Services Lead, Production
Responsible for leading our integrated production team and executing logistics for our branded video and photography content. A skillful photographer herself, she brings 12+ years of experience, with a history of working with names like Chanel, GQ, and a U.S. President.
Autumn Mack
Video editor
Responsible for bringing your brand narrative and values to life through video post production. She has a background in sound mixing and recording, ensuring an elevated user experience across platforms.
Megan Barrette
Art Director
Meg brings over 6 years of expertise in art direction and creative strategy to the entire production process. Through her precise and thoughtful eye for storytelling, she amplifies the impact left on consumers. With an expertise in photo retouching and color correction, Meg ensures all visual assets meet brand standards.
