How to Make Every Day Earth Day
Read as our sustainability committee shares some tips, ideas, and events for how to honor and celebrate our planet—today and every day of the year.
Our multi-platform social media campaign was created for LUMIFY® —the first and only OTC eye drop developed with low-dose brimonidine tartrate for the treatment of ocular redness due to minor eye irritations. We thought the work was award-worthy as it took a highly-regulated pharmaceutical product and not only successfully, but also in an aesthetically-pleasing way, marketed it to an audience with beauty interests. Plus, the results were outstanding. Within its first year of launch, LUMIFY became the #1 product in the Red Eye category! Read on to learn more.