Our multi-platform social media campaign was created for LUMIFY®​ ​—the first and only OTC eye drop developed with low-dose brimonidine tartrate for the treatment of ocular redness due to minor eye irritations. We thought the work was award-worthy as it took a highly-regulated pharmaceutical product and not only successfully, but also in an aesthetically-pleasing way, marketed it to an audience with beauty interests. Plus, the results were outstanding. Within its first year of launch, LUMIFY became the #1 product in the Red Eye category! Read on to learn more.