Helen + Gertrude’s 2023 Impact Report


We are proud to share our 2023 Impact Report. 

Helen + Gertrude’s DNA is rooted in making connections between disparate people, teams, and challenges. Since our inception, our world has faced numerous challenges that have impacted many unfairly, from rights being stripped away from our most vulnerable to a global pandemic, climate catastrophes, and war. These circumstances influenced the way we viewed our creative process and our benchmarks for client performance.

This connects back to our core mission: To create more effective and efficient marketing and advertising through the connection of data, creative, and media. Through the measurement of our content, we better understand the real people at the other end of our campaigns and how they respond to our work.

In 2023, we evolved our brand to focus on making work that means something - for the creators and the consumers. Data is still core to what we do. But we know that it is just one part of the human experience. Human-centered design is incorporated into everything we do, from how we conduct research to how we show up on set and the clients we choose to work with.

This report reflects the heart and soul that went into making a business that is scientifically creative and purposefully human throughout 2023 and will lead us into 2024 and beyond. Within this report, you will find our work speaks for itself, and we’ve also included data and testimonials to support our claims.


Becca Post

Founder + CEO

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