Ideas + News

Earth Day 2025: How to Spot and Stop Greenwashing in Marketing

Greenwashing hurts your brand—and the planet. Learn how to lead with real impact.

AI’s Impact on Search: Our POV

AI is transforming search—shifting the focus from clicks to meaningful engagement. Here’s what brands need to know to stay visible and effective.

Generating Leads Toward Restorative Healing

Read our latest case study on our success in driving new leads for The BioMed Center New England.

Helen + Gertrude Honored as a Leading MWBE

Celebrating the impact and success of minority- and women-owned businesses in the Greater Rochester region.

Empowering Women’s Impact Through a Values-Driven Workplace

Read how personal and organizational values foster innovation, inclusion, and success in the workplace.

Helen + Gertude Hires Lydia de Martino as Our Newest Vice President of Client Services

We’re thrilled to announce this addition to our team, read for more on our latest hire.

Protecting Your Brand Amid Constant Social Media Shifts

CEO Becca Post poses key questions to help uphold your brand's values, community, and success amid social media's rapid changes in 2025.

Another Stride in Women’s Health Marketing

We received a Bronze Honor in the 2024 Shorty Impact Awards alongside our partners, Hologic 3D Mammography.

The Case for Investing in Organic Content

In a world dominated by paid ads, organic social remains essential for building genuine connections and fostering brand loyalty.

Best Strategy Win in the 2024 Anthem Awards

We’re excited to celebrate another trophy, honoring our strides in Women’s Health Marketing with our Breast Cancer Awareness Month work.

Women’s Health Marketing Award Recognition

We won Silver in the Social Campaign: Health & Wellness category for the 2024 w3 Awards.

2024 eHealthcare Leadership Awards Winner

Helen + Gertrude recognized in the Best Digital Marketing Campaign category with Hologic 3D Mammography.

Protecting Your Brand Amid Constant Social Media Shifts

CEO Becca Post poses key questions to help uphold your brand's values, community, and success amid social media's rapid changes in 2025.

Another Stride in Women’s Health Marketing

We received a Bronze Honor in the 2024 Shorty Impact Awards alongside our partners, Hologic 3D Mammography.

The Case for Investing in Organic Content

In a world dominated by paid ads, organic social remains essential for building genuine connections and fostering brand loyalty.

Best Strategy Win in the 2024 Anthem Awards

We’re excited to celebrate another trophy, honoring our strides in Women’s Health Marketing with our Breast Cancer Awareness Month work.

Women’s Health Marketing Award Recognition

We won Silver in the Social Campaign: Health & Wellness category for the 2024 w3 Awards.

2024 eHealthcare Leadership Awards Winner

Helen + Gertrude recognized in the Best Digital Marketing Campaign category with Hologic 3D Mammography.

Ideas + News

Earth Day 2025: How to Spot and Stop Greenwashing in Marketing

AI’s Impact on Search: Our POV

Generating Leads Toward Restorative Healing

Helen + Gertrude Honored as a Leading MWBE

Empowering Women’s Impact Through a Values-Driven Workplace

Helen + Gertude Hires Lydia de Martino as Our Newest Vice President of Client Services

Protecting Your Brand Amid Constant Social Media Shifts

Another Stride in Women’s Health Marketing

The Case for Investing in Organic Content

Best Strategy Win in the 2024 Anthem Awards

Women’s Health Marketing Award Recognition

2024 eHealthcare Leadership Awards Winner

Protecting Your Brand Amid Constant Social Media Shifts

Another Stride in Women’s Health Marketing

The Case for Investing in Organic Content

Best Strategy Win in the 2024 Anthem Awards

Women’s Health Marketing Award Recognition

2024 eHealthcare Leadership Awards Winner

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