From people to the planet: explore our strides in social and environmental impact in 2023
Helen + Gertrude was awarded Gold in the Anthem Awards for our work with Hologic® Genius® 3D Mammography™.
We’ve got a new look! Take a look inside the process of updating the Helen + Gertrude brand for how we work together.
New Media Designer, Allison Kunz, discusses her experience with imposter syndrome and tips to move past the self-doubt with Authority Magazine.
Read for eco-friendly home decor ideas, shopping practices, delicious vegan recipes, and more.
We’re honored for our multiple wins in the 2022 Shorty Impact Awards! Including the Healthcare & Pharma and Campaign by a Women-Owned Business categories.
View the powerful impact our project with Hologic® Genius® 3D Mammography™ had on raising awareness of the disparities Black women face for mammography screening.
Understanding the importance of a good brand soul story is sure to lift your spirits... read on!
Connecting with the changing consumer requires more than just reaching them. Read the latest insights on the values and needs driving the beauty industry here.
The benefits of human-centered design stretch far beyond the end user. Read on as CEO & Co-founder Becca Post shares how her background as an interaction designer has impacted Helen & Gertrude.
Dive into the changes that influence how audiences are interacting with brands and gain insight into how to make them feel seen and understood.
How do past experiences, trust in partnerships, Mt. Kilimanjaro & Taylor Swift all fit into the same podcast? Listen now on Rochester Business Connection’s recent episode.
We’re honored to be named finalists for the both Shorty Awards AND the Digiday Content Marketing Awards with our Hologic 3D mammography project.
One designer’s take on producing campaigns with the potential for impact beyond standard KPIs.
The competition is on! Watch which AI tools will win our love, which ones we’re dumping (for now), and why.
Five ways to make hard talks easier. Learn how to have productive conversations that produce healthy results.
Finding synonyms for “delicious” is one thing—transforming the transactional into the emotional, that’s the real goal.
Fiction isn't just fun—it can help us master storytelling, inspire creativity, and connect with different audiences. AKA, skills that make a great marketer!
Learn how brands can overcome fear, move beyond themed months, and participate in creating meaningful systemic change.