Ideas + News

2024 Titan Business Awards Win

We won Gold for our project, Empowering Women to Seek Action during BCAM with Hologic 3D Mammography.

Harnessing the Power of Data Analytics in Digital Marketing

Our Media + Insights Lead, Tegan Jenner, shares insight into our “test and learn” process at Helen + Gertrude

How the Photographer is the Host of the Party

Great photographers don’t just capture moments—they set the vibe, create connections, and ensure an excellent experience from content ideation to end results.

RBJ Names Helen + Gertrude a 2024 Best Women-Owned Business

This Award recognizes our continuous drive to challenge stereotypes and create impactful work.

Marketing Feminine Care Products in Today’s Digital World

The “down there care” market is booming. Discover strategies for delicately navigating this emerging space.

Designing the Future: Collaborating with High School Students on a Logo Refresh

We teamed up with Edison Career & Tech students to bring real-world experience in redesigning the Montessori School of Rochester’s logo.

How Authenticity and Vulnerability Pay Off and Help You Win Personally and Professionally

Marketing Manager, Hannah Nelson, discusses how acting in alignment with one’s values brings peace and fulfillment.

Incorporating Sustainability Within Company Culture

Read along as we share actionable ways to promote sustainability within your organization.

Maximizing Networking Through Online Communities: Featured Blog

Marketing Manager Hannah Nelson shares how a strong community management strategy allows brands to build a deeper connection with their audience.

5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image

Senior Communications Strategist Ashley Mason explores how brands can stand apart and stay relevant by refreshing their current strategy rather than undergoing a full rebrand.

Beyond a TikTok Trend: Vox Explores The Blush Craze

Read as MacKenzi Nelson provides insight into the latest rise of self expression within the beauty space, bold blush.

How to Successfully Juggle Motherhood and Work

Co-founder & Chief of Strategy, Leire Bascaran, shares her experience as a parent and her advice for managing work-life balance.

Earth Day 2025: How to Spot and Stop Greenwashing in Marketing

Greenwashing hurts your brand—and the planet. Learn how to lead with real impact.

AI’s Impact on Search: Our POV

AI is transforming search—shifting the focus from clicks to meaningful engagement. Here’s what brands need to know to stay visible and effective.

Generating Leads Toward Restorative Healing

Read our latest case study on our success in driving new leads for The BioMed Center New England.

Helen + Gertrude Honored as a Leading MWBE

Celebrating the impact and success of minority- and women-owned businesses in the Greater Rochester region.

Empowering Women’s Impact Through a Values-Driven Workplace

Read how personal and organizational values foster innovation, inclusion, and success in the workplace.

Helen + Gertude Hires Lydia de Martino as Our Newest Vice President of Client Services

We’re thrilled to announce this addition to our team, read for more on our latest hire.