News

Beyond TikTok: How to Predict the Future and Tell an Authentic Story

Read on about creating purposeful, audience-first, niche content while staying flexible in an ever-changing digital space.

Building a Culture of Approachable Sustainability in the Workplace

Meet the Helen + Gertrude Sustainability Committee as we share our recent Green initiatives and goals for 2023 and beyond.

H+G Awarded Gold in the 2023 AVA Digital Awards

Our Hologic® Genius® 3D Mammography™ project receives recognition in the Digital Advertising Campaign category.

2023 Anthem Awards: Celebrating Purpose & Mission-Driven Work

Helen + Gertrude was awarded Gold in the Anthem Awards for our work with Hologic® Genius® 3D Mammography™.

Introducing A Fresh Look To The Helen + Gertrude Brand

We’ve got a new look! Take a look inside the process of updating the Helen + Gertrude brand for how we work together.

How To Thrive Despite Experiencing Impostor Syndrome

New Media Designer, Allison Kunz, discusses her experience with imposter syndrome and tips to move past the self-doubt with Authority Magazine.

Our 2022 Sustainable Holiday Guide

Read for eco-friendly home decor ideas, shopping practices, delicious vegan recipes, and more.

Awarded Gold for our Campaign by a Women-Owned Business

We’re honored for our multiple wins in the 2022 Shorty Impact Awards! Including the Healthcare & Pharma and Campaign by a Women-Owned Business categories.

Case Study: Effective Results in Women’s Healthcare

View the powerful impact our project with Hologic® Genius® 3D Mammography™ had on raising awareness of the disparities Black women face for mammography screening.

A Whole Lotta Soul: An Introduction to Brand Soul Stories

Understanding the importance of a good brand soul story is sure to lift your spirits... read on!

3 Key Needs Gen-Z is Searching for Within the Beauty Industry

Connecting with the changing consumer requires more than just reaching them. Read the latest insights on the values and needs driving the beauty industry here.

How a Background in Design Translates to Operating a Human-Centered Business

The benefits of human-centered design stretch far beyond the end user. Read on as CEO & Co-founder Becca Post shares how her background as an interaction designer has impacted Helen & Gertrude.

Our 2023 Sustainable Holiday Guide

Read for eco-friendly home decor ideas, local business we love, delicious vegan recipes, and more.

Double Wins in the 2023 NYX Awards

We’re sporting Silver AND Gold in both Marketing Effectiveness and Strategic Campaign categories.

Community-First Marketing: How and When to Activate Influencers, Nano-influencers, UGC, and Creators

What do these terms mean, and how and when do we, as advertisers, activate each contributor?

Designing Campaigns that Mean Something

One designer’s take on producing campaigns with the potential for impact beyond standard KPIs.

Our Creative Team’s POV on Current AI Platforms: Who We’re Currently Courting, Who We’ve Committed To + Who We’re Cutting Loose

The competition is on! Watch which AI tools will win our love, which ones we’re dumping (for now), and why.

How We Trained For Tough (Yet Crucial!) Work Conversations

Five ways to make hard talks easier. Learn how to have productive conversations that produce healthy results.