At Helen & Gertrude, we believe in beautiful work, but more importantly in effective work. Creative for creative’s sake is, after all, a waste of your media spend.
Part creative agency. Part media agency. 100% backed by data.
Using the right mix of organic tactics such as giphys, influencers, and Spotify playlists; combined with strategic media placements; we shook things up with Cupcake at Coachella.All Projects
You won't believe your eyes! Within its first year of launch, LUMIFY® became the #1 product in the redness reliever eye drop category. We achieved this with an award-winning campaign targeted at beauty mavens—and without breaking the rules of the highly-regulated OTC market.All Projects
In the first month of SculpSure body contouring's new brand launch, we were able to increase the number of consumers signing up for a consultation by 83%, while decreasing the cost-per-consultation by 50%.All Projects
Informed by data, we construct intelligent brand strategies and stories that are insightful, ever-evolving, and one step ahead of your competitors.
We call it creative that is as imaginative as it is rational. We provide full-service capabilities—with a common goal of trackable, measurable results.
Connecting insights to creative, we deliver strategic plans against KPIs in the most efficient and effective manner.
Identify actionable insights to inform paid, organic, and overall strategy—all in a digestible format.
Many consumers are unfollowing brands on social media because they feel their content is inauthentic. Nobody cares about #FOMO anymore—you know, since we’re kinda all missing out on something. Consumers want content that’s real, raw, inclusive, and socially responsible.
We’re happy to share our win of FOUR MarCom Awards this year for Cynosure, Ban Antiperspirant Roll-On Deodorant, LUMIFY™️ redness reliever eye drops, and Rochester JCC across multiple categories.
Proud to bring home a win in multiple categories for the team through our work with 2 for 7 Restaurant Group’s Black & Blue, RefleXion, Ban Antiperspirant Roll-On Deodorant, Hologic Genius™ 3D Mammography™, and LUMIFY™️ redness reliever eye drops in the 2020 Davey Awards.
Our Senior Motion Graphics Designer explores developing a work-life balance and the value of creative pursuits completely unrelated to your job.