Case Study: Reaching Grocery Shoppers with a Full-Funnel Approach


Healthy Living is a family-owned independent grocery store that was a pioneer in the natural foods space before it was recognized as a category. Helen + Gertrude evolved their brand positioning to appeal to modern premium buyers who prioritize their personal wellness along with the health of the local community and environment. Supported by consumer research, industry analysis, and a dynamic strategy, we pushed their brand values of premium quality and overall benefit to the planet to drive sales and brand loyalty.

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