At Helen & Gertrude, we believe in beautiful work, but more importantly in effective work. Creative for creative’s sake is, after all, a waste of your media spend.
Part creative agency. Part media agency. 100% backed by data.
We partnered with Hologic to address the disparities Black women face for mammography screening and saw 6.4 million impressions from our Power of Sure campaign. The Genius™ 3D MAMMOGRAPHY™ site had almost 20k new visits within 2 months, with 1 in 5 visitors going to the facility finder to seek care.All Projects
You won't believe your eyes! Within its first year of launch, LUMIFY® became the #1 product in the redness reliever eye drop category. We achieved this with an award-winning campaign targeted at beauty mavens—and without breaking the rules of the highly-regulated OTC market.All Projects
ABV-conscious, sommeliers and wine-newbies alike became quickly buzzed to try Cupcake Lighthearted after our campaign efforts reached them across the digital space.All Projects
Informed by data, we construct intelligent brand strategies and stories that are insightful, ever-evolving, and one step ahead of your competitors.
We call it creative that is as imaginative as it is rational. We provide full-service capabilities—with a common goal of trackable, measurable results.
Connecting insights to creative, we deliver strategic plans against KPIs in the most efficient and effective manner.
Identify actionable insights to inform paid, organic, and overall strategy—all in a digestible format.
Build loyalty through stellar customer service and give the people what they want by letting moderation inform your content strategy.
Learn how H&G embraces a spectrum of training materials to encourage a culture of continuous learning.
Director of Creative Services Kirsten VandenBout shares why promoting honest creativity and full authenticity is necessary for growth.
Tackling a brand’s diversity and inclusion problems is a lot like renovating an older home. There may be a lot of issues to address, but it’s a worthy investment.