At Helen & Gertrude, we believe in beautiful work, but more importantly in effective work. Creative for creative’s sake is, after all, a waste of your media spend.
Part creative agency. Part media agency. 100% backed by data.
Using the right mix of organic tactics such as giphys, influencers, and Spotify playlists; combined with strategic media placements; we shook things up with Cupcake at Coachella.All Projects
You won't believe your eyes! Within its first year of launch, LUMIFY® became the #1 product in the redness reliever eye drop category. We achieved this with an award-winning campaign targeted at beauty mavens—and without breaking the rules of the highly-regulated OTC market.All Projects
In the first month of SculpSure body contouring's new brand launch, we were able to increase the number of consumers signing up for a consultation by 83%, while decreasing the cost-per-consultation by 50%.All Projects
Informed by data, we construct intelligent brand strategies and stories that are insightful, ever-evolving, and one step ahead of your competitors.
We call it creative that is as imaginative as it is rational. We provide full-service capabilities—with a common goal of trackable, measurable results.
Connecting insights to creative, we deliver strategic plans against KPIs in the most efficient and effective manner.
Identify actionable insights to inform paid, organic, and overall strategy—all in a digestible format.
Build loyalty through stellar customer service and give the people what they want by letting moderation inform your content strategy.
Helen & Gertrude has partnered with The Rochester Artist Collaborative by funding an annual Artist scholarship. We’re proud to support an Artist with the resources necessary to flourish and make a name as an independent Artist, while creating work that inspires the community.
Helen & Getrude was named both a finalist and the audience honor for our Cynosure Potenza project in the Media Buying Large category. We’re so excited to have been picked by both the Real Time Academy judges AND win the popular vote!
Chief of Strategy & Co-Founder Leire Bascaran shares her perspective of her professional pursuit, including her background and self-experienced tips to dealing with the emotional turbulence that accompanies being an entrepreneur.
Victoria’s Secret is swapping out their signature angels for trailblazing brand ambassadors in an attempt to rebrand themselves as more inclusive. Read on as industry experts, including our own Becca Post, share both personal thoughts and professional insights on the topic.