Scientifically Creative. Purposefully Human.
Partnering with you to build human-centered brands.
At Helen + Gertrude, we believe in beautiful work, but more importantly in effective work. Creative for creative’s sake is, after all, a waste of your media spend.
Part creative agency. Part media agency. 100% backed by data.
Certified Women-Owned.
What We Made
Advancing Health Equity in Breast Cancer Care
We partnered with Hologic to address the disparities Black women face for mammography screening and saw 6.4 million impressions from our Power of Sure campaign. The Genius™ 3D MAMMOGRAPHY™ site had almost 20k new visits within 2 months, with 1 in 5 visitors going to the facility finder to seek care.
A Full-Funnel Ecosystem
We shepherded the strategic evolution of Healthy Living's brand positioning to appeal to modern premium buyers. Supported by consumer research, industry analysis, and a dynamic strategy, we pushed their high product standards forward and demonstrated how they make the community—and the planet—a better place.
Celebrating 20 years with a Fresh Rebrand
We worked with the Child Advocacy Center of Greater Rochester to revitalize their brand, centering it around community involvement and a message of hope. Together, we developed a new identity, including an updated name, soul story, logo, and impactful video campaign to raise awareness of the center’s vital role in preventing child abuse.
Increasing Awareness and Interest
Our multi-channel marketing strategies informed consumers of the innovations powered by Optics technologies and the programs offered within the field alongside our partners at AmeriCOM.
Buzz-worthy Brand Launches
Our partnership with Prestige Beverage Group gave wine enthusiasts, newbies, and Real Housewives fans alike excitement as Rinna Wines launched. Instagram saw almost 12K followers with over 100K impressions in two months, all before the official national launch.
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