Partnering with you to build human-centered brands.
At Helen + Gertrude, we believe in beautiful work, but more importantly in effective work. Creative for creative’s sake is, after all, a waste of your media spend.
Part creative agency. Part media agency. 100% backed by data.
We partnered with Hologic to address the disparities Black women face for mammography screening and saw 6.4 million impressions from our Power of Sure campaign. The Genius™ 3D MAMMOGRAPHY™ site had almost 20k new visits within 2 months, with 1 in 5 visitors going to the facility finder to seek care.All Projects
You won't believe your eyes! Within its first year of launch, LUMIFY® became the #1 product in the redness reliever eye drop category. We achieved this with an award-winning campaign targeted at beauty mavens—and without breaking the rules of the highly-regulated OTC market.All Projects
Our partnership with Prestige Beverage Group gave wine enthusiasts, newbies, and Real Housewives fans alike excitement as Rinna Wines launched. Instagram saw almost 12K followers with over 100K impressions in two months, all before the official national launch.All Projects
Check in on your brand's health and market perception before major launches or initiatives with our qualitative and quantitative methods
Intelligent brand strategies and stories that are insightful and one step ahead of your competitors
Data-driven insights and empathetic storytelling to move audiences and increase brand loyalty
We call it creative that is as imaginative as it is rational. We provide full-service capabilities—with a common goal of trackable, measurable results
Build loyalty through stellar customer service and give the people what they want by letting moderation inform your content strategy
Connecting insights to creative, we deliver strategic plans against KPIs in the most efficient and effective manner
Fiction isn't just fun—it can help us master storytelling, inspire creativity, and connect with different audiences. AKA, skills that make a great marketer!
Learn how brands can overcome fear, move beyond themed months, and participate in creating meaningful systemic change.
The competition is on! Watch which AI tools will win our love, which ones we’re dumping (for now), and why.